Market Trends of Gummy Vitamin Industry
Increasing Demand for Gummy Vitamins Among Kids
The introduction of gummy vitamins was primarily done to entice the children with their texture and flavor resemblance to chewable gummy candies. As a result, it observed a massive demand from the kids. Moreover, the parents also accepted the gummy vitamins for their children owing to their high vitamin content which is highly required for growing kids. Consequently, it led to the launch of numerous gummy vitamins, especially for kids, which ultimately contributed to the market's growth. For instance, in March 2021, Nature's Truth, a United States-based company providing vitamins and other natural health products, announced the expansion of its gummy vitamins product portfolio for children to meet increasing demand. The expansion was said to include elderberry gummies, vitamin C gummies, etc. All the new gummies were non-GMO, vegetarian, and gluten-free. Hence, the product supports immune and nervous system health, mineral absorption, healthy bones, and muscle function. Moreover, multivitamins combined with probiotics are the most preferred gummies for children, for it caters to almost all the good nutrients in a bite-sized gummy that the kids require. The products such as Olly Kid multivitamins and probiotic gummy supplements are significantly driving the market studied.
North America Holds a Prominent Share in The Market
The North American market is the leading market for gummy vitamins owing to a larger consumer base that is increasingly paying attention to their health. Thus, they are increasing the consumption of vitamin supplements, including gummies, to maintain their daily requirement of vitamins. According to the survey by Council for Responsible Nutrition, in 2021, a record-high 80 percent of the adult population in the United States took dietary supplements. Some prominent companies manufacturing and distributing gummy vitamins in the United States are Amway, Church & Dwight Co. Inc., and Reckitt Benckiser Group plc.
Moreover, as the healthcare expenditure pattern in the country is regularly rising, it further insists that consumers pay attention to their daily nutrient requirement and consume supplements that cost them comparatively less than the region's healthcare expenditure. Accordingly, the rise in demand for vitamin gummies led to the entrance of numerous international and local players in the North American gummy vitamins market. Companies tend towards product development to sustain their customers and attract new customers. For instance, in December 2021, Vegums, a United Kingdom-based vegan and plant-based lifestyle start-up, announced the launch of plant-based nutrient gummies in the United States. The Vegums range includes a multivitamin with vitamins B12, B6, and D3 plus folic acid, selenium, and iodine; a fish-free omega-3 from sustainably sourced marine algae; and a vegan ferrous iron.
