Market Share of Hair Care Industry
The hair care market is fragmented, with several players competing to increase their share. The industry leaders include Henkel AG & Co. KGaA, Johnson & Johnson Services Inc., Unilever PLC, L’oreal SA, and Procter and Gamble. The key players are actively focusing on gaining larger market shares through constant product innovation and investments in R&D to develop niche products. Apart from product innovations, mergers, and acquisitions, market players are considering environmental and human health issues and adopting sustainable initiatives to enhance their green credibility and brand image. Considering the factors mentioned above, the competitive rivalry in the industry is assessed to be high.
Hair Care Market Leaders
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Johnson & Johnson Services, Inc.
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Procter and Gamble Company
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Unilever Plc
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L’oreal SA
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Henkel AG & Co. Kgaa
*Disclaimer: Major Players sorted in no particular order
