Hair Care Market Size (2024 - 2029)

The hair care market is poised for growth, driven by factors such as an enhanced quality of life, the influence of beauty on self-esteem, and a shift towards premium brands. Technological advancements are increasing the demand for innovative hair care solutions, while consumer awareness of hair health is boosting the popularity of natural and multifunctional products. The market is also benefiting from the affordability and availability of a wide range of hair care items. Additionally, the demand for organic and vegan products is rising, prompting manufacturers to invest in research and development to incorporate clean-label ingredients. These trends are expected to contribute significantly to the market's expansion.

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Market Size of Hair Care Industry

Hair Care Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 90.80 Billion
Market Size (2029) USD 107.31 Billion
CAGR (2024 - 2029) 3.40 %
Fastest Growing Market South America
Largest Market Asia Pacific

Major Players

Hair Care Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Hair Care Market Analysis

The Hair Care Market size is estimated at USD 90.80 billion in 2024, and is expected to reach USD 107.31 billion by 2029, growing at a CAGR of 3.40% during the forecast period (2024-2029).

Factors that are projected to push market expansion throughout the forecast period include the improved quality of life, the impact of beauty and personal care on self-esteem and social connection, and the steady consumer shift toward premium and luxury hair care brands. The growth of technological breakthroughs has further fueled these products' popularity, creating a lucrative demand for hairstyles. Various technological improvements will boost the expansion of the hair care market, including novel antibacterial materials, volume enhancement, controlled release and encapsulation of actives, stability enhancement, and fiber strengthening and thickening. With more consumers becoming conscious about their hair health and wanting to adopt natural and traditional measures for hair enrichment and smoothening, the hair care market is set to grow worldwide. Additionally, the market is experiencing an escalating pull by the availability and affordability of hair care products, such as shampoo, conditioner, oil, and spray. Multifunctional hair care products that target various hair concerns, such as addressing issues like dryness, frizz, or damage, are gaining popularity. Consumers appreciate the convenience of addressing multiple concerns with a single product, streamlining their hair care routines. Consumers now desire efficiency and effectiveness and seek solutions that cater to their specific needs without the need for multiple products. Also, the excessive use of heat styling tools, exposure to environmental stressors, and chemical treatments contribute to hair damage. As consumers are becoming more aware of these factors, there is a rising need for multifunctional products designed to repair and nourish damaged hair.

Furthermore, increasing celebrity endorsements and rising awareness about the harmful effects of chemicals and synthetic ingredients augment the demand for natural/organic and vegan hair care products. As a result, manufacturers are expanding their product portfolios by investing heavily in research and development to incorporate organic/natural and clean-label ingredients in the formulation of their hair care products, including shampoos, conditioners, hair colorants, and styling products. They are focused on catering to the increasing consumer demand to establish their market position and garner significant shares in organic and natural segments. For instance, in May 2022, Medimix, AVA Group's flagship brand, launched its new hair care product, Total Care Shampoo. According to the company, Medimix Total Care Shampoo is enriched with natural ingredients and suitable for all hair types. Such developments are expected to support the market growth over the coming years.

Hair Care Industry Segmentation

Hair care products are grooming and nourishing products used for styling, cleaning, and maintaining a person's hair. The scope of the report covers an analysis of the type of hair care products, including shampoo, conditioner, hair loss treatment products, hair colorants, hair styling products, and perms and relaxants. The global hair care market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into shampoos, conditioners, hair loss treatment products, hair colorants, hair styling products, perms and relaxants, and other product types. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, specialty stores, online stores, pharmacies/drug stores, and other distribution channels. The study also covers the global level analysis of major regions such as North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Shampoo
Conditioner
Hair Loss Treatment Products
Hair Colorants
Hair Styling Products
Perms and Relaxants
Other Product Types
Distribution Channel
Supermarkets/Hypermarkets
Specialty Stores
Online Stores
Pharmacies/ Drug Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
Spain
France
Italy
Netherlands
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
South Africa
Saudi Arabia
Rest of Middle East and Africa
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Hair Care Market Size Summary

The hair care market is poised for significant growth over the forecast period, driven by a combination of factors including an enhanced quality of life, the influence of beauty and personal care on self-esteem, and a shift towards premium and luxury brands. Technological advancements have further propelled the popularity of hair care products, with innovations such as antibacterial materials and fiber strengthening techniques contributing to market expansion. Consumers are increasingly aware of hair health, leading to a demand for natural and traditional hair care solutions. The availability and affordability of multifunctional products that address various hair concerns, such as dryness and damage, are also contributing to market growth. The trend towards natural and organic products is gaining momentum, fueled by rising awareness of the harmful effects of synthetic ingredients and increased celebrity endorsements.

The global hair care market is characterized by a fragmented landscape with numerous players vying for market share. Key industry leaders, including Henkel AG & Co. KGaA, Johnson & Johnson Services Inc., Unilever PLC, L’Oreal SA, and Procter and Gamble, are focusing on product innovation and research and development to capture niche segments. The Asia-Pacific region stands out as the largest market, driven by urbanization and heightened awareness of hair care practices. The demand for hair colorants and anti-aging products is also on the rise, influenced by changing lifestyles and Western beauty trends. Manufacturers are increasingly adopting sustainable practices and clean-label ingredients to enhance their brand image and meet consumer demands for eco-friendly products. The competitive rivalry in the industry remains high, with companies actively engaging in mergers, acquisitions, and sustainable initiatives to strengthen their market position.

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Hair Care Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

      1. 1.1.1 Growing Appeal for Multi-functional and Damage Control Hair Care Products

      2. 1.1.2 Prevalence of Different Hair Concerns Remains the Major Driving Force

    2. 1.2 Market Restraints

      1. 1.2.1 Growing Availability of Counterfeit Products

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threats of New Entrants

      4. 1.3.4 Threat of Substitute Product and Services

      5. 1.3.5 Competitive Rivalry in the Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Shampoo

      2. 2.1.2 Conditioner

      3. 2.1.3 Hair Loss Treatment Products

      4. 2.1.4 Hair Colorants

      5. 2.1.5 Hair Styling Products

      6. 2.1.6 Perms and Relaxants

      7. 2.1.7 Other Product Types

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Online Stores

      4. 2.2.4 Pharmacies/ Drug Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 United Kingdom

        2. 2.3.2.2 Germany

        3. 2.3.2.3 Spain

        4. 2.3.2.4 France

        5. 2.3.2.5 Italy

        6. 2.3.2.6 Netherlands

        7. 2.3.2.7 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle East and Africa

        1. 2.3.5.1 South Africa

        2. 2.3.5.2 Saudi Arabia

        3. 2.3.5.3 Rest of Middle East and Africa

Hair Care Market Size FAQs

The Hair Care Market size is expected to reach USD 90.80 billion in 2024 and grow at a CAGR of 3.40% to reach USD 107.31 billion by 2029.

In 2024, the Hair Care Market size is expected to reach USD 90.80 billion.

Hair Care Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)