Market Size of Hair Color Spray Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 2.12 Billion |
| Market Size (2029) | USD 2.71 Billion |
| CAGR (2024 - 2029) | 5.02 % |
| Fastest Growing Market | Europe |
| Largest Market | Asia |
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*Disclaimer: Major Players sorted in no particular order |
Hair Color Spray Market Analysis
The Hair Color Spray Market size is estimated at USD 2.12 billion in 2024, and is expected to reach USD 2.71 billion by 2029, growing at a CAGR of 5.02% during the forecast period (2024-2029).
- The increasing consumer consciousness of personal wellness and appearance and the increased expenditure on personal grooming, supported by the rise in salons, are expected to boost the demand for hair color sprays during the study period. Products and services for women have dominated the hair colorant market for a long time. However, the industry is witnessing a massive demand for hair color from men, owing to their growing focus on personal grooming.
- Additionally, the increased demand for hair color spray to conceal grey hair instantly is driven by an increase in the aged population coupled with busy lifestyles in Asian and Western countries. For instance, as per the Population Reference Bureau 2022 data, Japan holds the highest number of senior people globally, with 29% of the country’s total population. This led the key players to launch specific hair care products, including hair colorants, to capture the market demand.
- For instance, in January 2023, Coty Inc. (Clairol), the hair coloring pioneer, launched Root Touch Up Color + Volume 2-in-1 Spray. As per the company, the Root Touch-Up Color + Volume 2-in-1 Spray is a multipurpose temporary root touch-up spray that instantly covers grays, plus a boost of volume utilizing Colorfill Technology. The 2-in-1 spray is a solution that meets an unmet concern shared by 50% of women who use other root touch-ups: cover root regrowth and give the appearance of duller-looking hair with a damage-free formula. Furthermore, the popularity of funky and neon colors is rising, especially among Gen Z shoppers, due to their unique fashion taste.
- The market being consolidated over the past years has led manufacturers to retain generic consumers through organized retail channels, such as supermarkets/hypermarkets, drug stores, and pharmacies. However, online retailing is witnessing solid sales of hair color sprays, owing to its conveniences, such as time and cost savings, and a strong presence of brands in these stores.
Hair Color Spray Industry Segmentation
A hair color spray is a temporary hair dye offering a short-term option to color the hair.
The global hair color spray market has been segmented by distribution channel and geography. By distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, health and beauty specialist stores, online retail stores, and other distribution channels. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East and Africa.
The market sizing has been done in value terms in USD for all the abovementioned segments.
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores/Grocery Stores | |
| Health and Beauty Specialist Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
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Hair Color Spray Market Size Summary
The hair color spray market is poised for significant growth, driven by increasing consumer awareness of personal wellness and grooming. This trend is further supported by the proliferation of salons and the rising expenditure on personal care. Traditionally dominated by products for women, the market is now experiencing a surge in demand from men, reflecting their growing interest in personal grooming. The need for hair color sprays to quickly conceal grey hair is also on the rise, particularly among the aging population in both Asian and Western countries, where busy lifestyles necessitate convenient solutions. Key players are responding to this demand by launching innovative products, such as Coty Inc.'s Root Touch Up Color + Volume 2-in-1 Spray, which addresses common consumer concerns about hair regrowth and dullness. The market's consolidation has led to a strong presence in organized retail channels, while online retailing continues to gain traction due to its convenience and cost-effectiveness.
Globally, consumers are increasingly prioritizing their appearance and self-care, influenced by the grooming revolution and the pervasive impact of social media. This has led to a heightened interest in clean and safe hair products, with at-home hair color sprays becoming popular for their affordability and ease of use. The demand for professional hair care services is also rising, as consumers seek to avoid the pitfalls of DIY hair dyeing. Marketing strategies targeting younger demographics, particularly Gen-Z, have further boosted sales, with companies like L'Oréal investing heavily in advertising to capture this market. The market's expansion is supported by rapid urbanization and improving lifestyle standards, particularly in countries like India, where young consumers are eager to adopt the latest fashion trends. The global market is characterized by the presence of major players such as Unilever, L’Oréal, and Henkel, who are focusing on strategic initiatives like mergers and product development to enhance their market presence.
Hair Color Spray Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Focus on Grooming Habits and Self-Perceptions among Emerging Adults
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1.1.2 Aggressive Marketing Influencing Buying Behavior
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1.2 Market Restraints
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1.2.1 Chemicals Affecting Hair Health
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Distribution Channel
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2.1.1 Supermarkets/Hypermarkets
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2.1.2 Convenience Stores/Grocery Stores
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2.1.3 Health and Beauty Specialist Stores
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2.1.4 Online Retail Stores
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2.1.5 Other Distribution Channels
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2.2 Geography
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2.2.1 North America
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2.2.1.1 United States
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2.2.1.2 Canada
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2.2.1.3 Mexico
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2.2.1.4 Rest of North America
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2.2.2 Europe
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2.2.2.1 Spain
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2.2.2.2 United Kingdom
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2.2.2.3 Germany
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2.2.2.4 France
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2.2.2.5 Italy
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2.2.2.6 Russia
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2.2.2.7 Rest of Europe
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2.2.3 Asia-Pacific
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2.2.3.1 China
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2.2.3.2 Japan
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2.2.3.3 India
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2.2.3.4 Australia
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2.2.3.5 Rest of Asia-Pacific
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2.2.4 South America
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2.2.4.1 Brazil
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2.2.4.2 Argentina
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2.2.4.3 Rest of South America
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2.2.5 Middle East and Africa
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2.2.5.1 South Africa
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2.2.5.2 Saudi Arabia
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2.2.5.3 Rest of Middle East and Africa
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Hair Color Spray Market Size FAQs
How big is the Hair Color Spray Market?
The Hair Color Spray Market size is expected to reach USD 2.12 billion in 2024 and grow at a CAGR of 5.02% to reach USD 2.71 billion by 2029.
What is the current Hair Color Spray Market size?
In 2024, the Hair Color Spray Market size is expected to reach USD 2.12 billion.
