Hair Gel Market Size (2024 - 2029)

The hair gel market is experiencing growth driven by its essential role in hair maintenance and the diverse range of products available, which encourages innovation and new launches. The market's expansion is further supported by advancements in technology and digital marketing, particularly through social media, where brands engage consumers and promote products. Europe and North America are leading regions in this market, influenced by a rising grooming culture and styling trends, especially among younger demographics.

Market Size of Hair Gel Industry

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Hair Gel Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 5.20 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Hair Gel Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Hair Gel Market Analysis

The hair gel market is projected to register a CAGR of 5.2% over the next five years.

  • Hair gel is an essential product for hair maintenance and has consistently been purchased by consumers globally, driving the market growth. These gels come in varying ingredients, fragrances, and packaging, opening up opportunities for product innovations and launches and further augmenting market growth.
  • The advent of new technologies, such as smartphones, personal computers, the internet, e-commerce, social media, communication strategies, and marketing campaigns, has transformed the landscape of advertising and promotion. Influencer marketing on social media has become a popular tactic for brands to influence consumers, and motivate advertisers and marketing practitioners to modify their brand engagements in the digital environment.
  • According to the World Population Review, India, with a penetration rate of 43% of the country's total population, has one of the highest numbers of Internet users, with 658 million as of January 2022. This presents a high potential for manufacturers to market their products through online advertising, such as social media marketing. Leading hair gel companies like L'Oréal, Unilever, and Procter & Gamble use social media platforms like Instagram and YouTube to launch new products and engage with consumers through tutorials and marketing initiatives.
  • Brands are heavily investing in advertising and marketing promotions to attract a broader consumer base, such as L'Oréal, which spent around EUR 10.59 billion (USD 11.79 billion) on advertising and promotion in 2021, up from EUR 8.65 billion (USD 9.64 billion) in 2020, and Unilever, which invested EUR 6.84 billion (USD 7.61 billion in brand marketing in 2021.
  • Europe and North America hold dominant positions in the global hair gel market during the study period. Various factors, such as the increase in grooming culture, different styling patterns, and growing enthusiasm to look good for longer hours, especially among younger age groups, are projected to positively impact market growth during the forecast period.

Hair Gel Industry Segmentation

Hair gel is a thick jelly-like substance that is used to keep hair in a particular style or shape.

The global hair gel market is segmented by packaging, category, distribution channel, and geography. By packaging, the market is segmented into tubes and jars. By category, the market is segmented into synthetic and free from. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores/grocery stores, specialist retail stores, online retail stores, and other distribution channels). By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. 

For each segment, the market sizing and forecast have been done based on the value (in USD million).

Packaging
Tubes
Jars
Category
Synthetic
Free-from (Natural, Organic, and Vegan)
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores/Grocery Stores
Specialist Retail Stores
Online Retail Stores
Other Distribution Channel
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Spain
United Kingdom
Germany
France
Italy
Russia
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Hair Gel Market Size Summary

The hair gel market is experiencing steady growth, driven by the increasing demand for hair maintenance products globally. This growth is fueled by the diverse range of ingredients, fragrances, and packaging options available, which encourage product innovation and new launches. The rise of digital marketing, particularly through social media platforms, has significantly transformed how brands engage with consumers, allowing companies like L'Oréal, Unilever, and Procter & Gamble to effectively reach their target audiences. The market is further bolstered by the growing grooming culture and the desire for longer-lasting styling solutions, particularly among younger consumers in regions like Europe and North America.

A notable trend in the hair gel market is the rising demand for clean-label products, as consumers become more conscious of the ingredients in their hair care products. This shift towards organic and natural ingredients has led to an increased preference for products free from harmful components like parabens and sulfates. Companies are responding by launching products with plant-based and premium botanical ingredients, catering to this demand. The market's competitive landscape is dominated by major players who are investing in research and development, product innovation, and sustainable practices to maintain their market share. These efforts are aimed at meeting the evolving consumer preferences for eco-friendly and effective hair care solutions.

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Hair Gel Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Packaging

      1. 2.1.1 Tubes

      2. 2.1.2 Jars

    2. 2.2 Category

      1. 2.2.1 Synthetic

      2. 2.2.2 Free-from (Natural, Organic, and Vegan)

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores/Grocery Stores

      3. 2.3.3 Specialist Retail Stores

      4. 2.3.4 Online Retail Stores

      5. 2.3.5 Other Distribution Channel

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 Spain

        2. 2.4.2.2 United Kingdom

        3. 2.4.2.3 Germany

        4. 2.4.2.4 France

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Russia

        7. 2.4.2.7 Rest of Europe

      3. 2.4.3 Asia Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia-Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle-East and Africa

        1. 2.4.5.1 South Africa

        2. 2.4.5.2 Saudi Arabia

        3. 2.4.5.3 Rest of Middle-East and Africa

Hair Gel Market Size FAQs

The Hair Gel Market is projected to register a CAGR of 5.20% during the forecast period (2024-2029)

Henkel AG & Co. KG aA, L'Oréal Group, Unilever PLC, The Estee Lauder Companies Ltd and Mandom Corporation are the major companies operating in the Hair Gel Market.

Hair Gel Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)