Hair Relaxer Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 719.88 Million |
| Market Size (2029) | USD 889.83 Million |
| CAGR (2024 - 2029) | 4.33 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Middle East and Africa |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Hair Relaxer Market Analysis
The Hair Relaxer Market size is estimated at USD 719.88 million in 2024, and is expected to reach USD 889.83 million by 2029, growing at a CAGR of 4.33% during the forecast period (2024-2029).
The market is primarily driven by the rising consumer demand for hair styling products, including hair-straightening or relaxer products. The hair relaxants market has been steadily growing owing to the increasing influence of social media and television endorsements. The trend of social media influencers showcasing their hair styling regimens has been on the rise over the past few years, and both local and international hair product companies have been turning to influencers to increase their brand awareness and reach potential consumers.
Changing consumer dynamics, coupled with increasing product awareness, is supporting the growth of the market. The demand for organic and natural-label hair relaxant products has been growing due to elevated awareness about the harmful effects of the chemicals on hair.
The growing popularity of hair relaxants, especially among black women, to style or manage their hair, along with an increase in launches of advanced hair relaxer products for different textured hairs, are boosting the market growth globally. In addition, the rising spending power of consumers on styling products is further fueling market growth.
Hair Relaxer Market Trends
This section covers the major market trends shaping the Hair Relaxer Market according to our research experts:
Rising Expenditure on Haircare and Styling Products
The growing interest of consumers in haircare products such as hair relaxants as it increases hair manageability, reduces the efforts of combing, and improves self-esteem, which in turn boosts the sales of the market. The increasing consciousness among individuals on personal wellness and appearance, along with increased spending on personal grooming, is augmenting the growth of the market. As per the study conducted by the National Center for Biotechnology Information (NCBI), relaxers are used by more than two-thirds of African females to straighten their hair for the purpose of easy grooming and increasing the length of hair. Increasing westernization and increasing purchasing power of consumers have led to high demand for grooming products. The trend of flexing long hair, along with adopting unique hairstyles by women, is expected to boost the demand for hair care products, especially hair relaxers. Furthermore, the increasing number of companies introducing consumer-oriented hair relaxant products is propelling the growth of the market. For instance, in June 2021, Avlon launched its Affirm Conditioning Relaxer System with Guanidine Hydroxide. This relaxer conditioner provides extra moisture and retains 79% of the original hair elasticity, along with giving volume and shine to hair.
The Middle-East and African Region Holds Significant Market Share
Consumers in the Middle-East and African countries prefer straight hair, thus increasing the demand for high-quality and innovative hair relaxant products to manage and style their hair. Hair care products like hair relaxants that help loosen curls chemically and in easy styling are boosting the demand.
Hair relaxants are being increasingly used across the region, as it is heavily used as styling products to remove curls and frizz and to make hair more manageable. Moreover, owing to the increasing demand for salon-like experiences at home, demand for such products is fueling the growth of the market in the region. There are numerous players operating in the market to offer hair relaxant kits with instructions on the packaging before and during the application for use at home, propelling the market growth. For instance, Sofnfree, a leading hair care brand, offers Sofn'free Infusions Relaxer System in Botswana, southern Africa, which includes an innovative and custom-made relaxer system for the latest trending hairstyles.
Hair Relaxer Industry Overview
The hair relaxer market is highly consolidated owing to the presence of fewer global, regional, and domestic players. The key players in the market are L'Oreal SA, Avlon Industries Inc., MacAndrews & Forbes, Unilever, and Jotoco Corp, among others. The market players are focusing on offering consumer-oriented hair relaxant products, such as organic and natural relaxers, for different textured hairs. Expansion, product innovation, partnership, and merger are the key competitive strategies adopted by the market players to boost the presence of their brand among consumers and to gain a significant share in the market.
Hair Relaxer Market Leaders
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Jotoco Corp.
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L'Oreal SA
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Laboratoire Native
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Avlon Industries, Inc.
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MacAndrews & Forbes
*Disclaimer: Major Players sorted in no particular order
Hair Relaxer Market News
Jun 2021: Design Essential partnered with L'Oreal subsidiaries, SalonCentric and StatelRDA, to expand its distribution of hair care products. This partnership resulted in SalonCentric carrying the best-selling Classic Collection of Design Essential hair relaxers.
Oct 2021: Matrix launched ProSolutionist Backbar Heroes, InstaCure, Alt Action Clarifying Shampoo, and No Stain as a solution for porosity issues. The Alt Action Clarifying Shampoo is formulated to prep the hair before applying relaxer and texturing products.
Dec 2020: Mega Growth Nigeria launched the Sensitive Care no-lye relaxer for women with soft to medium hair textures.
Hair Relaxer Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Distribution Channel
- 5.1.1 Supermarkets/Hypermarkets
- 5.1.2 Convenience Stores
- 5.1.3 Online Retail Stores
- 5.1.4 Other Distribution Channels
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5.2 Geography
- 5.2.1 North America
- 5.2.1.1 United States
- 5.2.1.2 Canada
- 5.2.1.3 Mexico
- 5.2.1.4 Rest of North America
- 5.2.2 Europe
- 5.2.2.1 Germany
- 5.2.2.2 United Kingdom
- 5.2.2.3 Russia
- 5.2.2.4 France
- 5.2.2.5 Spain
- 5.2.2.6 Italy
- 5.2.2.7 Rest of Europe
- 5.2.3 Asia-Pacific
- 5.2.3.1 China
- 5.2.3.2 Japan
- 5.2.3.3 Australia
- 5.2.3.4 India
- 5.2.3.5 Rest of Asia-Pacific
- 5.2.4 South America
- 5.2.4.1 Brazil
- 5.2.4.2 Argentina
- 5.2.4.3 Rest of South America
- 5.2.5 Middle-East and Africa
- 5.2.5.1 South Africa
- 5.2.5.2 Saudi Arabia
- 5.2.5.3 Rest of Middle-East and Africa
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Laboratoire Native
- 6.3.2 Avlon Industries Inc.
- 6.3.3 Henkel AG & Co. KGaA
- 6.3.4 Jotoco Corp.
- 6.3.5 L'Oreal SA
- 6.3.6 Godrej Group
- 6.3.7 George's Hair Fashions East
- 6.3.8 Profectiv MegaGrowth
- 6.3.9 Croda International PLC
- 6.3.10 Unilever PLC
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Hair Relaxer Industry Segmentation
Hair relaxers are usually creams or lotions applied on hair that make it easier to straighten and manage by chemically 'relaxing' the natural curls.
The Hair Relaxer Market is segmented by Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels) and Geography (North America, Europe, South America, Asia-Pacific, and Middle-East and Africa). The report offers market size and values in (USD Million) during the forecast years for the above segments.
| Distribution Channel | Supermarkets/Hypermarkets | |
| Convenience Stores | ||
| Online Retail Stores | ||
| Other Distribution Channels | ||
| Geography | North America | United States |
| Canada | ||
| Mexico | ||
| Rest of North America | ||
| Geography | Europe | Germany |
| United Kingdom | ||
| Russia | ||
| France | ||
| Spain | ||
| Italy | ||
| Rest of Europe | ||
| Geography | Asia-Pacific | China |
| Japan | ||
| Australia | ||
| India | ||
| Rest of Asia-Pacific | ||
| Geography | South America | Brazil |
| Argentina | ||
| Rest of South America | ||
| Geography | Middle-East and Africa | South Africa |
| Saudi Arabia | ||
| Rest of Middle-East and Africa |
Hair Relaxer Market Research FAQs
How big is the Hair Relaxer Market?
The Hair Relaxer Market size is expected to reach USD 719.88 million in 2024 and grow at a CAGR of 4.33% to reach USD 889.83 million by 2029.
What is the current Hair Relaxer Market size?
In 2024, the Hair Relaxer Market size is expected to reach USD 719.88 million.
Who are the key players in Hair Relaxer Market?
Jotoco Corp., L'Oreal SA, Laboratoire Native, Avlon Industries, Inc. and MacAndrews & Forbes are the major companies operating in the Hair Relaxer Market.
Which is the fastest growing region in Hair Relaxer Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Hair Relaxer Market?
In 2024, the Middle East and Africa accounts for the largest market share in Hair Relaxer Market.
What years does this Hair Relaxer Market cover, and what was the market size in 2023?
In 2023, the Hair Relaxer Market size was estimated at USD 690 million. The report covers the Hair Relaxer Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Hair Relaxer Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Hair Relaxer Industry Report
Statistics for the 2024 Hair Relaxer market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Hair Relaxer analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
