Hair Relaxer Market Trends

Statistics for the 2023 & 2024 Hair Relaxer market trends, created by Mordor Intelligence™ Industry Reports. Hair Relaxer trend report includes a market forecast to 2029 and historical overview. Get a sample of this industry trends analysis as a free report PDF download.

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Single User License

$4750

Team License

$5250

Corporate License

$8750

Book before:

Market Trends of Hair Relaxer Industry

This section covers the major market trends shaping the Hair Relaxer Market according to our research experts:

Rising Expenditure on Haircare and Styling Products

The growing interest of consumers in haircare products such as hair relaxants as it increases hair manageability, reduces the efforts of combing, and improves self-esteem, which in turn boosts the sales of the market. The increasing consciousness among individuals on personal wellness and appearance, along with increased spending on personal grooming, is augmenting the growth of the market. As per the study conducted by the National Center for Biotechnology Information (NCBI), relaxers are used by more than two-thirds of African females to straighten their hair for the purpose of easy grooming and increasing the length of hair. Increasing westernization and increasing purchasing power of consumers have led to high demand for grooming products. The trend of flexing long hair, along with adopting unique hairstyles by women, is expected to boost the demand for hair care products, especially hair relaxers. Furthermore, the increasing number of companies introducing consumer-oriented hair relaxant products is propelling the growth of the market. For instance, in June 2021, Avlon launched its Affirm Conditioning Relaxer System with Guanidine Hydroxide. This relaxer conditioner provides extra moisture and retains 79% of the original hair elasticity, along with giving volume and shine to hair.

Hair Relaxer Market: Average Annual Expenditure Per Person Per Unit (in USD), Haircare Products, United States, 2020-2021

The Middle-East and African Region Holds Significant Market Share

Consumers in the Middle-East and African countries prefer straight hair, thus increasing the demand for high-quality and innovative hair relaxant products to manage and style their hair. Hair care products like hair relaxants that help loosen curls chemically and in easy styling are boosting the demand.

Hair relaxants are being increasingly used across the region, as it is heavily used as styling products to remove curls and frizz and to make hair more manageable. Moreover, owing to the increasing demand for salon-like experiences at home, demand for such products is fueling the growth of the market in the region. There are numerous players operating in the market to offer hair relaxant kits with instructions on the packaging before and during the application for use at home, propelling the market growth. For instance, Sofnfree, a leading hair care brand, offers Sofn'free Infusions Relaxer System in Botswana, southern Africa, which includes an innovative and custom-made relaxer system for the latest trending hairstyles.

Hair Relaxer Market: Market Size (%), By Geography, Global, 2022

Hair Relaxer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)