Market Size of Global Hangover Rehydration Supplements Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 14.20 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Need a report that reflects how COVID-19 has impacted this market and its growth?
Hangover Rehydration Supplements Market Analysis
Over the next few years, the market for hangover rehydration supplements is expected to grow at a CAGR of 14.2%.
During the initial period of the COVID-19 pandemic, the hangover rehydration supplement market was adversely affected due to supply chain issues. Various studies provided insights into the increased consumption of alcohol during the pandemic, which causes hangovers. For instance, a research study published by Toxicology Reports in March 2021 stated that alcohol consumption during the pandemic in the United States increased by 14% compared to the previous years. This shows the increased consumption of alcohol during the pandemic, which is likely to raise the demand for hangover rehydration supplements and is expected to grow the market. But with the return of supply chain services and the loosening of COVID-19 restrictions, people were expected to drink more alcohol and buy more hangover supplements in the coming months.
Factors such as increasing consumption of alcoholic beverages and increasing awareness about alcoholic detox products are expected to increase market growth in the forecast period. In June 2021, a report published by the WHO in November 2022 stated that around 283 million people aged 15 years and older, including 237 million men and 46 million women, live with alcohol use disorders (AUD), accounting for 5.1% of the global adult population. Alcohol dependence, as the most severe form of AUD, affects 2.6% of the world's adults, or 144 million people. Hence, the high burden of alcohol use disorders, which include hangovers, is the key factor in increasing the growth of the market.
Furthermore, due to the products' widespread availability in the regions, rising product launches by market participants are expected to drive this market's growth even further.For instance, in July 2022, a new anti-hangover supplement, marketed by the Swedish brand Myrkl, was launched in the United Kingdom. Similarly, in March 2022, Bomb Squad Nutrition Ltd., a Winnipeg start-up, launched a new supplement called Activate Dihydromyricetin (DHM) in Canada. A Health Canada-approved liver protectant is scientifically formulated to scrub the body of toxins that cause hangovers. This will cause more people to use supplements to rehydrate after a hangover, which will drive the market's growth over the next few years.
However, the illegal sale of hangover supplements is expected to hinder market growth in the studied period.
Hangover Rehydration Supplements Industry Segmentation
As per the scope of the report, alcohol detox products are a tonic for avoiding hangovers that supports the liver, replenishes vital nutrients, aids in rehydrating, and increases energy with B vitamins. The B vitamins aid in alcohol metabolism and energy production, while amino acids, milk thistle, and other plant extracts aid in the liver's processing and metabolization of acetaldehyde and the removal of toxins from the body. The Hangover Rehydration Supplements Market is segmented by product (tablets/capsules, powder, and solutions), distribution (pharmacy and e-commerce), and geography (North America, Europe, Asia-Pacific, the Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.
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Global Hangover Rehydration Supplements Market Size Summary
The hangover rehydration supplements market is poised for significant growth, driven by increasing alcohol consumption and heightened awareness of detox products. The market experienced initial setbacks due to supply chain disruptions during the COVID-19 pandemic, but the subsequent rise in alcohol consumption has spurred demand for these supplements. The prevalence of alcohol use disorders globally underscores the need for effective hangover remedies, further propelling market expansion. The return of supply chain services and the easing of pandemic restrictions are expected to boost both alcohol consumption and the purchase of hangover supplements, contributing to the market's upward trajectory.
Product innovation and availability are key factors fueling market growth. The introduction of new supplements, such as those by Myrkl and Bomb Squad Nutrition Ltd., has expanded the market's reach, encouraging more consumers to seek rehydration solutions post-hangover. The North American region, with its high alcohol consumption rates, is anticipated to be a significant growth area. Additionally, developments in hangover prevention medications and regulatory recognition of hangovers as a medical condition are likely to further drive market expansion. Despite challenges like illegal sales, the market remains moderately fragmented, with major players like More Labs and Flyby leading the charge in this evolving industry landscape.
Global Hangover Rehydration Supplements Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Increasing Consumption of Alcoholic Beverages
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1.2.2 Increasing Awareness for Alcoholic Detox Products
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1.3 Market Restraints
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1.3.1 Illegal Selling of Hangover Supplements
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1.4 Porter's Five Forces Analysis
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1.4.1 Threat of New Entrants
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1.4.2 Bargaining Power of Buyers/Consumers
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1.4.3 Bargaining Power of Suppliers
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION (Market Size by Value - USD million)
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2.1 By Product
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2.1.1 Tablets/Capsules
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2.1.2 Powder
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2.1.3 Solutions
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2.2 By Distribution
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2.2.1 Pharmacy
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2.2.2 E-commerce
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Italy
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2.3.2.5 Spain
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2.3.2.6 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 South Korea
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2.3.3.6 Rest of Asia-Pacific
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2.3.4 Middle East and Africa
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2.3.4.1 GCC
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2.3.4.2 South Africa
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2.3.4.3 Rest of Middle East and Africa
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2.3.5 South America
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2.3.5.1 Brazil
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2.3.5.2 Argentina
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2.3.5.3 Rest of South America
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Global Hangover Rehydration Supplements Market Size FAQs
What is the current Global Hangover Rehydration Supplements Market size?
The Global Hangover Rehydration Supplements Market is projected to register a CAGR of 14.20% during the forecast period (2024-2029)
Who are the key players in Global Hangover Rehydration Supplements Market?
More Labs, Rally Labs LLC, DOTSHOT, Flyby and Himalaya Global Holdings Ltd are the major companies operating in the Global Hangover Rehydration Supplements Market.
