Market Trends of Health and Fitness Club Industry
Rising Health Awareness and Increasing Prevalence of Obesity Among Consumers
- In this fast-paced modern life, people don't have the time to care for their health. As a result of this neglect, there is an increase in the prevalence of numerous diseases globally. Therefore, consumers are becoming more health-conscious and eager to improve their fitness and well-being. As a result, the number of people opting for health clubs has increased. Among all diseases, the growing number of obese people globally drives up demand for fitness clubs.
- Obesity is caused mainly by a lack of exercise and poor dietary habits, which can lead to cardiovascular and lifestyle disorders. More and more individuals are adopting a healthy diet and fitness regimen, resulting in a sizable target market for the fitness business. Despite an unsteady economy, the health and fitness industry has continued to do well and become a powerhouse.
- For instance, as of 2022, according to the body mass index (BMI), Italy consisted of almost 47% of the overall population that is overweight and obese. Notably, 11.4% of Italian adults were obese, while 35% were overweight. This trend is projected to drive the global health and fitness club market.
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North America Dominates the Health and Fitness Club Market
- The number of adults aged between 20 and 64, the largest gym-going demographic, has increased, spurring demand for gym memberships in the recent past in the United States. Many baby boomers are expected to sign up for health club memberships as they become more health conscious. Most multipurpose health/fitness facilities offer specialty exercise services, equipment, and programs to encourage people of all ages and fitness levels to exercise regularly. Such initiatives drive the health and fitness club market in the United States.
- For instance, in January 2022, Planet Fitness Inc. announced that it signed a definitive agreement to acquire Sunshine Fitness Growth Holdings LLC, the owner and operator of more than 100 Planet Fitness clubs in the Southeast United States, in a cash and stock transaction valued at USD 800 million. Hence, all these factors aid in boosting the growth of the Health and Fitness Club Market in this region.
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