Global Health Economics and Outcomes Research (HEOR) Services Market Size (2024 - 2029)

The HEOR services market is projected to experience significant growth, driven by increased R&D spending and the rising adoption of these services by pharmaceutical and biotech companies. The demand for real-world evidence and outcome data for reimbursement purposes further influences the market's expansion. The proliferation of clinical trials and the growing number of pharmaceutical and biotech firms globally are expected to enhance the market's potential. Despite these positive trends, challenges such as a shortage of skilled healthcare professionals and limited access to real-world data may impede the market's growth trajectory.

Market Size of Global Health Economics and Outcomes Research (HEOR) Services Industry

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Health Economics and Outcomes Research Services Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
CAGR 11.20 %
Fastest Growing Market Asia-Pacific
Largest Market North America

Major Players

Global Health Economics and Outcomes Research (HEOR) Services Market Major Players

*Disclaimer: Major Players sorted in no particular order

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HEOR Services Market Analysis

The health economics and outcomes research (HEOR) services market is expected to register a CAGR of 11.2% over the forecast period, 2022-2027.

When COVID-19 struck, economies around the world began to struggle. Governments around the world have imposed travel restrictions and lockdowns. Many industries began to struggle because they were close. However, Health Economics and Outcomes Research (HEOR) has proven to be of great help during the pandemic. Pharmaceutical and biotech market players around the world have started investing in research and development (R&D) activities and engaged in vaccine or therapeutic treatment innovations to support the Covid-19 infection. HEOR has played a major role in this context, as it can help pharmaceutical and biologics companies evaluate their spending on an upcoming product or treatment. An article published in September 2021 titled 'Effect of COVID-19 on demand for healthcare in Togo' stated that developing countries focused on reducing the risk of health care utilization during Covid-19 and ensured basic health care services as an important policy that can improve health outcomes. Hence, the Covid-19 pandemic had a positive impact on the studied market.

The growth of the HEOR services market is attributed to increasing R&D spending by the government and market players and increasing adoption of HEOR services by biotech and pharmaceutical companies. In addition, the growing demand for real-world evidence and outcome data for reimbursement is also one of the major factors influencing the researched market.

Moreover, due to the increasing number of pharmaceutical and biotech companies worldwide coupled with the rise of new drugs and increasing clinical trials, the market under study is poised for lucrative growth in the near future. Data provided by the World Health Organization (WHO) published in February 2022 shows that the number of new clinical trials registered on the WHO International Clinical Trials Registry Platform (ICTRP) increased steadily in 2021 in most WHO regions. The source said that in Europe, the Americas, and the Western Pacific regions, the number of registered studies increased much faster than in other regions. For example, the number of trials registered in the Western Pacific was 16,860, which was about 20 times more than the 851 in Africa in 2021. Therefore, the increase in the number of clinical trials is expected to demand better HEOR services worldwide, the studied market growth.

In addition, in May 2022, Trinity Life Sciences launched a project to explore the implications of significant developments and growth in the field of Health Economics and Outcomes Research (HEOR) in the United States over the past decade. Much of the change has been driven by payers, regulators, and clinicians who are increasingly looking to HEOR and Real-World Evidence (RWE) as a valuable source of patient-level data. The positive results of such studies will also have a positive impact on the market under study.

Therefore, owing to the aforementioned factors, the studied market is anticipated to witness growth over the forecast period. However, a lack of skilled healthcare professionals and restrictions on access to real-world data (RWD) may hinder the market growth over time (2022-2027).

HEOR Services Industry Segmentation

As per the scope of the report, Health economics and outcomes research (HEOR) services guide healthcare providers to examine and select from multiple treatment options. The HEOR services establish and measure the link between treatment and actual outcomes. Therefore, enables evidence-based guidance on how to improve care.

The health economics and outcomes research (HEOR) services market is segmented by Service (Economic Modelling/Evaluation, Real-World Data Analysis and Information Systems, Clinical Outcome, and Market Access Solutions and Reimbursement), Service Provider (Consultancy and Contract Research Organizations (CROs)), End-User (Biotech/Pharma Companies, Healthcare Providers, Government Organizations and Healthcare Payers), and Geography (North America, Europe, Asia-Pacific, Middle-East and Africa and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.

By Service
Economic Modelling/Evaluation
Real-World Data Analysis and Information Systems
Clinical Outcome
Market Access Solutions and Reimbursement
By Service Provider
Consultancy
Contract Research Organizations (CROs)
By End User
Biotech/Pharma Companies
Healthcare Providers
Government Organizations
Healthcare Payers
Geography
North America
United States
Canada
Mexico
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle-East and Africa
GCC
South Africa
Rest of Middle-East and Africa
South America
Brazil
Argentina
Rest of South America
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Global Health Economics and Outcomes Research (HEOR) Services Market Size Summary

The Health Economics and Outcomes Research (HEOR) services market is poised for significant growth, driven by increased research and development investments from both government and industry players, as well as a rising demand for real-world evidence and outcome data for reimbursement purposes. The COVID-19 pandemic has underscored the importance of HEOR services, as pharmaceutical and biotech companies have relied on these services to evaluate the economic impact of new treatments and vaccines. This reliance has been particularly pronounced in developing countries, where ensuring basic healthcare services has been a priority. The market's expansion is further supported by the growing number of clinical trials and the introduction of new drugs, which necessitate robust HEOR services to navigate the complexities of healthcare economics.

North America is expected to lead the HEOR services market, fueled by substantial research and development expenditures and a high volume of clinical trials, particularly in the United States. The region's growth is also attributed to strategic partnerships and mergers among major players, which enhance data analytics and evidence generation capabilities. The competitive landscape is characterized by the presence of several key players, including Cardinal Health, McKesson Corporation, and UnitedHealth Group, among others. These companies are actively engaging in strategic activities to strengthen their market positions. Despite the promising growth prospects, challenges such as a shortage of skilled healthcare professionals and limited access to real-world data may impede market expansion.

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Global Health Economics and Outcomes Research (HEOR) Services Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing R&D Expenditure by Government and Market Players

      2. 1.2.2 Increasing adaption of HEOR Services by Biotech and Pharma Companies

      3. 1.2.3 Growing Demand for Real-World Evidence and Outcome Data for Reimbursement

      4. 1.2.4 Growing Pharmaceutical and Biotechnology Companies coupled with Upsurge of New Drugs and Increasing Clinical Trials

    3. 1.3 Market Restraints

      1. 1.3.1 Lack of Skilled Healthcare Professional

      2. 1.3.2 Restrictions on Access to Real-World Data (RWD)

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 2.1 By Service

      1. 2.1.1 Economic Modelling/Evaluation

      2. 2.1.2 Real-World Data Analysis and Information Systems

      3. 2.1.3 Clinical Outcome

      4. 2.1.4 Market Access Solutions and Reimbursement

    2. 2.2 By Service Provider

      1. 2.2.1 Consultancy

      2. 2.2.2 Contract Research Organizations (CROs)

    3. 2.3 By End User

      1. 2.3.1 Biotech/Pharma Companies

      2. 2.3.2 Healthcare Providers

      3. 2.3.3 Government Organizations

      4. 2.3.4 Healthcare Payers

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

      2. 2.4.2 Europe

        1. 2.4.2.1 Germany

        2. 2.4.2.2 United Kingdom

        3. 2.4.2.3 France

        4. 2.4.2.4 Italy

        5. 2.4.2.5 Spain

        6. 2.4.2.6 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 South Korea

        6. 2.4.3.6 Rest of Asia-Pacific

      4. 2.4.4 Middle-East and Africa

        1. 2.4.4.1 GCC

        2. 2.4.4.2 South Africa

        3. 2.4.4.3 Rest of Middle-East and Africa

      5. 2.4.5 South America

        1. 2.4.5.1 Brazil

        2. 2.4.5.2 Argentina

        3. 2.4.5.3 Rest of South America

Global Health Economics and Outcomes Research (HEOR) Services Market Size FAQs

The Global Health Economics and Outcomes Research (HEOR) Services Market is projected to register a CAGR of 11.20% during the forecast period (2024-2029)

McKESSON CORPORATION, Axtria, Inc., Syneos Health, UnitedHealth Group (Optum, Inc.) and PHARMALEX GMBH are the major companies operating in the Global Health Economics and Outcomes Research (HEOR) Services Market.

HEOR Services Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)