Market Trends of Heart Health Ingredients Industry
This section covers the major market trends shaping the Heart Health Ingredients Market according to our research experts:
Expanding Immunity Ingredient Space
The immune health segment is witnessing an inflow of numerous novel and functional ingredients targeted toward specific health needs. From classical ingredients, such as vitamins and botanicals, the market is now shifting toward the use of ocean's seaweed and yeasts' beta-glucans to continue to diversify and expand the market.
In line with this, beta-glucan, which is characterized as the most popular emerging ingredient in the immune health segment, is witnessing a huge demand from consumers globally. Yeast beta-glucan is derived from baker's yeast and is found to maintain or stimulate the effectiveness of the immune system. Moreover, yeast beta-glucan has positive effects on cholesterol levels. Research is being carried out to investigate its positive impact on blood sugar levels as well. Yeast beta-glucan is a multi-purpose ingredient capable of fortifying and supporting the immune system. For example, beta-glucan derived from the yeast can be used in nutritional and dietary products, dry-mix products, and in a range of other products, such as granola bars, cookies, beverages, and desserts.
North America Holds The Major Share
In the United States, there is a significant increase in demand for nutritional food and beverages infused with beta-glucan, probiotics, and DHA, as these ingredients are associated with a reduced incidence of respiratory illnesses and allergic manifestations.
The rising demand for beta-glucan from various applications is encouraging key players from other regions to invest in the US market. Beta and algae glucan segment is expected to witness significant demand among consumers, with the age group 19-55 owning to Millennials' inclination toward natural ingredients and growing preference for clean label food products. Moreover, algae and yeast beta-glucan have proven to be multi-purpose ingredients capable of fortifying and supporting the immune system.
Government initiative to improve infants' health conditions is playing a vital role in driving the sales of infant formula in the country, which is also driving the demand for infant formula fortified by beta-glucan. For instance, the United States' special supplemental nutrition program for women, infants, and children (WIC) distributes the infant formula products used in the United States to families.
