Herbal Haircare Products Market Size (2024 - 2029)

The herbal hair care products market is experiencing significant growth, driven by the increasing acceptance of products formulated with natural ingredients. This trend is largely attributed to heightened consumer awareness of the adverse effects of chemical-based hair care products and the benefits of herbal alternatives, which are widely promoted through social and print media. The market's expansion is further supported by the growing influence of social media and the rising reliance on e-commerce, enhancing market penetration. Brands are leveraging influencer marketing and expanding their online distribution channels to boost sales, contributing to the overall increase in market size.

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Market Size of Herbal Haircare Products Industry

Herbal Haircare Products Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 4.92 %
Fastest Growing Market Europe
Largest Market Asia-Pacific
Market Concentration Low

Major Players

Herbal Haircare Products Market Major Players

*Disclaimer: Major Players sorted in no particular order

Herbal Hair Care Products Market Analysis

Herbal Haircare Products Market is projected to register a CAGR of 4.92% during the forecast period (2022-2027).

Herbal hair care products that are formulated using natural ingredients has gained massive acceptance among all group of customers across the globe. This is majorly due to the increasing awareness about the harmful effect of chemically formulated shampoos, serums, and other hair care products. Also, customers are well informed about the benefit of herbal products through advertisements across social media and print media, and thereby, it drives the demand for herbal haircare products in the market.

The emerging role of social media, coupled with the rising dependency on e-commerce for deeper market penetration, is further expected to boost the sales of herbal haircare products worldwide. Key brands operating in the market have been using influencer marketing on social media for improved brand communication. Moreover, these brands are expanding their online distribution capabilities which are anticipated to drive the sales of herbal haircare products over the forecast period. For instance, Mantra Herbal, JustHerbs, SWLTR, and HerbalEssences are some of the popular brands specializing in online retailing through their websites.

Herbal Hair Care Products Industry Segmentation

Herbal hair care products are infused with natural ingredients and extracts from plants, leaves, flowers, etc. The herbal haircare products market is segmented by product type, distribution channel, and geography. By product type, the market is segmented into shampoo & conditioner, hair oil, hair creams, and masks, and others. By distribution channel, the market is segmented into supermarkets/ hypermarkets, convenience stores, online retail channels, and other distribution channels. It provides an analysis of emerging and established economies across the world, comprising North America, Europe, South America, Asia-Pacific, and Middle-East and Africa. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Product Type
Shampoo and Conditioner
Hair Oil
Hair Creams and Masks
Others
By Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Online Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Russia
Spain
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East and Africa
United Arab Emirates
South Africa
Rest of Middle East and Africa
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Herbal Haircare Products Market Size Summary

The herbal hair care products market is experiencing significant growth, driven by a shift in consumer preference towards products formulated with natural ingredients. This trend is largely attributed to increasing awareness of the adverse effects of chemical-based hair care products and the benefits of herbal alternatives, which are widely promoted through social and print media. The market is further bolstered by the rising influence of social media and e-commerce, enabling brands to reach a broader audience. Companies are leveraging influencer marketing and expanding their online distribution channels to enhance brand visibility and drive sales. Prominent brands like Mantra Herbal, JustHerbs, SWLTR, and HerbalEssences are at the forefront of this movement, specializing in online retailing to cater to the growing demand for herbal hair care solutions.

The market's expansion is also fueled by aggressive marketing strategies targeting younger consumers and investments in product development featuring herbal and botanical extracts. Premium brands are introducing specialized products with natural ingredients, appealing to health-conscious and environmentally aware consumers. The introduction of ultra-niche product lines, tailored for specific hair types and concerns, has further stimulated demand. Companies are innovating with new packaging and product formulations to attract diverse consumer groups. The market is moderately consolidated, with key players like Dabur Limited, Cavinkare Pvt. Ltd., and The Procter & Gamble Company leading the charge through product innovation and strategic partnerships. These efforts are complemented by the launch of new products and the expansion into new markets, such as WOW Skin Science's entry into India's offline retail space, highlighting the dynamic nature of the herbal hair care industry.

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Herbal Haircare Products Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's 5 Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Shampoo and Conditioner

      2. 2.1.2 Hair Oil

      3. 2.1.3 Hair Creams and Masks

      4. 2.1.4 Others

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/ Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Stores

      4. 2.2.4 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Mexico

        4. 2.3.1.4 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 France

        4. 2.3.2.4 Russia

        5. 2.3.2.5 Spain

        6. 2.3.2.6 Rest of Europe

      3. 2.3.3 Asia Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Australia

        5. 2.3.3.5 Rest of Asia-Pacific

      4. 2.3.4 South America

        1. 2.3.4.1 Brazil

        2. 2.3.4.2 Argentina

        3. 2.3.4.3 Rest of South America

      5. 2.3.5 Middle East and Africa

        1. 2.3.5.1 United Arab Emirates

        2. 2.3.5.2 South Africa

        3. 2.3.5.3 Rest of Middle East and Africa

Herbal Haircare Products Market Size FAQs

The Herbal Haircare Products Market is projected to register a CAGR of 4.92% during the forecast period (2024-2029)

Dabur Limited, Cavinkare Pvt. Ltd., The Himalaya Wellness Company, The Procter & Gamble Company and Fit & Glow Healthcare Pvt. Ltd. are the major companies operating in the Herbal Haircare Products Market.

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