Market Share of Home Care Industry
The home care market is highly fragmented. Key players in the market include Procter & Gamble, Unilever, Church & Dwight, Henkel AG & Co. KGaA, and Reckitt Benckiser Group PLC. Key players are focusing on online distribution channels for their products, online marketing, and branding to expand their geographic reach and increase their customer base. Leading manufacturers in the home care market are focusing on leveraging opportunities posed by the emerging markets of the Asia-Pacific region, like China and India, to expand their revenue base. Companies are differentiating their products in terms of functionalities, ingredients, prices, fragrances, packaging, and formats to gain a competitive advantage.
Home Care Market Leaders
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Henkel AG & Co. KGaA
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Unilever PLC
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Procter & Gamble Company
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Reckitt Benckiser Group PLC
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Church & Dwight Co., Inc.
*Disclaimer: Major Players sorted in no particular order
