Home Care News

Related Home Care Industry News

• May 2023: Spectrum Brands' subsidiary Hotshot launched its new upgraded aerosol scents, which enhance household pest and insect treatment. Hot Shot Ant, Roach & Spider Killer Aerosols have been reformulated to mask the unmistakable bug spray smell.
• February 2023: Godrej Consumer Products Ltd (GCPL) launched two homegrown products: a low-cost liquid mosquito repellent device and a no-gas instant mosquito–kill spray. The launch was intended to provide low-cost liquid vaporizers and instant kill spray solutions.
• May 2023: Enesis Group’s Soffell brand, which offers a range of insect repellent lotions, expanded its presence by launching its products in the Philippines. The company organized the “PROTEKTODO DAY,” a launch event held at the Glorietta Palm Drive Activity Center, which was attended by several social media influencers, including TV and film personalities.

• September 2022: Lenor, a brand of Procter & Gamble, launched three new "outdoorable" fabric conditioners. The company claims that it has innovative Solar Dry technology and is investing in innovation to expand the appeal of "outdoorable" to new shoppers.
• August 2021: Unilever started selling new Comfort's Ultimate Care fabric conditioners, which the company says will make clothes last longer and have a smaller impact on the environment.

• November 2022: Newbell Brands subsidiary company Yankee Candle launched its new air freshener candle collection in the United States. Some products included in the collection are Snow Globe Wonderland, Snowflake Kisses, Spun Sugar Flurries, Winter Night Star, and others.
• April 2022: S.C. Johnson launched its new air freshener product through its product line Glade. The new fragrance offered by the company is offered in Coastal Sunshine Citrus flavor. The company claims the product lasts up to 100 days. These products are designed with smart light technology and air freshener oils which are offered along with refills.
• February 2022: P&G's Febreze brand launched its first-ever Scent of the Year. Ember is a fiery new fragrance that features notes of mandarin, amber, and lava, with experts at the Febreze Fragrance Group designing the Scent of the Year to reflect how consumers today are feeling and the scents they are craving in their home.

• December 2021: Unilever launched a new plant-based hand dishwashing product under its Lux brand. The product is prepared using plant-derived ingredients and has no fossil-derived chemicals.
• September 2021: Hindustan Unilever Ltd announced that its famous detergent brand Surf Excel has transitioned to recyclable bottles made from 50% post-consumer recycled plastic while using 100% biodegradable actives in its formulations.
• July 2021: Hindustan Unilever launched an in-store vending machine, Smart Fill, for its home care products. The vending machine was installed at Reliance Smart Acme Mall in Mumbai as a pilot project.

• July 2024: Versace unveiled its Fall-Winter collection, showcasing an array of clothing, luxurious watches, jewelry, and more.
• February 2024: Prada Beauty debuted its Skin and Color range at Dubai Duty-Free, featuring products like the Prada Balm and two variants of their Weightless Lipcolor.
• January 2024: Kelvin Haus introduced its inaugural sustainable brand to the Dubai market, debuting with "The Street Tee – Dubai Edition."

• August 2024: The Jack N' Jill Kids Electric Musical Toothbrush enhances the toothbrushing experience for young children. It features a tri-color LED light indicating three modes: silent brushing, guided brushing with an audio track, and a sing-along mode. The two-minute auto shut-off ensures the recommended brushing duration. The toothbrush includes six bubble character stickers for customization and a child-safe battery compartment with screw access. Using technological advancements such as artificial intelligence (AI), manufacturers have the opportunity to enter the untapped potential of the global market for kid's oral care products.
• March 2024: Philips Sonicare introduced Philips One for Kids, which was designed to simplify the journey to healthier oral care for children. Endorsed globally by dental professionals, Philips One for Kids boasts vibrant colors and user-friendly features, ensuring kids aged 3 to 12 remain engaged in brushing.
• March 2024: Keosaa launched its latest electric toothbrush line for optimal oral health. This advanced toothbrush offers a deeper, cleaner, reaching area that manual brushes overlook. Its ergonomic design and long-lasting battery make it ideal for home and travel. The product is available in black, white, pink, and blue. Moreover, it provides up to 60 days of use in standard mode with a quick recharge feature.

• April 2023: Concentrated Aloe Corporation (CAC) partnered with Eurosyn SpA, one of the suppliers of specialty chemicals in Italy. Through this collaboration, Eurosyn was delegated to distribute CAC's products, including aloe vera, in the Italian Eurosyn market to expand its market presence while providing CAC with a reliable presence in the territory.
• April 2023: Agromayal Botánica SA de CV expanded its product capabilities to other industrial solutions using aloe vera as a base and with a blend of plant-based biopolymers, hydrocolloids, natural gums, and other ingredients.
• January 2023: Botanical Healthcare, an aloe vera extract manufacturer, expanded its operations across India into a new city, Bangalore. The company launched its operations in the city and carried out sales through the branch in Bangalore.

• August 2023: Ésika, the beauty brand owned by Belcorp, partnered with Proximity BBDO Colombia. The partnership was intended to concentrate the brand's initial efforts on the fragrances segment of the market. The strategic step sought to inject vitality into the brand's presence in Colombia and Latin America.
• August 2023: L'Oréal Professionnel Paris launched its new hair care product called Scalp Advanced at the French Mansion in Colombia. The company claimed that its new product could provide up to 83% relief from sensitive scalp discomfort and could eliminate up to 100% of visible dandruff.
• July 2022: Loto del Sur, a natural cosmetics brand in Colombia that offers a range of natural products made from Latin American flora, was acquired by Barcelona-based Puig Group. The acquisition was intended to maintain Puig’s commitment to boost the brand’s leadership in Latin America and bolster its international growth.

• February 2024: Herbal Essences launched 11 newly formulated shampoos and conditioner products in India. Each new formula has a blend of pure aloe and camellia oil ingredients certified by plant experts at The Royal Botanic Gardens, KEW, and selected by Herbal Essences.
• October 2023: Himalaya expanded its herbal product range by launching a new turmeric range at Deshapriya Park pandal in Kolkata, India. Himalaya's new turmeric range includes various products like face wash, face pack, face scrub, face serum, face cream, and sheet mask. These products use the power of turmeric, a traditional ingredient that the company claims is extracted using the Svarasa method, as recommended in Ayurveda.
• June 2023: Anherb Natural, a renowned skincare expert, launched new products in the cosmetic industry In India. The products are claimed to be formulated with research into natural skincare product ranges, herbal sunscreen, haircare regimes such as shampoos specially formulated for oiled hair, haircare regimes, a wide variety of vitamin C ranges, gel products series, and more.
• May 2023: Ayurvedic beauty brand Just Herbs announced its foray into the fragrance category with the launch of its ‘Pure Fragrance’ range in order to support its launch of the Just Herbs’ #NOSEtalgia campaign.

• April 2024: Philip Morris International launched Zyn, an oral pouch containing nicotine powder and flavorings like mint, coffee, and citrus. PMI's vision is to eventually replace cigarettes with smoke-free products like Zyn.
• March 2024: Philip Morris International Inc. announced the launch of IQOS ILUMA i, the latest and most innovative addition to its growing portfolio of smoke-free products for adults who would otherwise continue to smoke or use nicotine products.
• May 2023: Perrigo Company PLC, a leading provider of Consumer Self-Care Products, announced that it had received final approval from the US Food and Drug Administration for Nicotine Coated Mint Lozenges to be sold as 2 mg and 4 mg over-the-counter (OTC).
• March 2022: Johnson & Johnson's Nicorette and NicoDerm launched a digital ecosystem, a website to offer support for smokers on their quitting journey. The website has been equipped with various resources and tools, including education, motivation, and support, to make quitting smoking easier. The company designed this new strategy as part of a portfolio of nicotine replacement therapy (NRT) solutions to combine various options to help smokers quit.