Home Shopping Market Size (2024 - 2029)

The home shopping market is experiencing significant growth, driven by the expansion of e-commerce and advancements in technology. Improved internet access and smartphone penetration have facilitated this growth, as retailers enhance their online presence and adopt innovative payment methods. The shift in consumer preferences towards online shopping, accelerated by the COVID-19 pandemic, has further propelled the market. Factors such as increased disposable incomes, the convenience of online platforms, and the subscription model adopted by major players are contributing to the market's expansion.

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Market Size of Home Shopping Industry

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Home Shopping Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 5.44 Billion
Market Size (2029) USD 11.75 Billion
CAGR (2024 - 2029) 16.66 %
Fastest Growing Market Asia-Pacific
Largest Market Asia-Pacific

Major Players

Home Shopping Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Home Shopping Market Analysis

The Home Shopping Market size is estimated at USD 5.44 billion in 2024, and is expected to reach USD 11.75 billion by 2029, growing at a CAGR of 16.66% during the forecast period (2024-2029).

  • Home shopping channels consist of television-based shopping, e-commerce, and telephonic shopping. The market for home shopping has benefited from improved internet access and rising smartphone penetration.
  • Retailers are growing their e-commerce businesses due to more robust networks, better internet connections, and increased online users. E-commerce companies are embracing newer, more viable payment methods more frequently, including Paypal, Apple Pay, and other financing solutions that enable frictionless shopping. In addition, major players are adopting the subscription model to keep customers for the long term.
  • Over the long term, rapid digitalization and high adoption of online shopping through e-commerce sites, such as Amazon.com Inc. and Walmart Inc., are expected to be the key factors driving the market. Moreover, technological advancements, improved logistics, and safe payment systems, coupled with increasing internet and mobile access and consumer demand for convenience, have boosted the purchase of household goods.
  • Another reason driving growth is the shift in consumer preference toward online shopping, which has many advantages, including more convenience and better prices. Also, increasing disposable incomes, shifting customer preferences, and widespread availability of online shopping platforms boost the home shopping market.
  • The global market has seen significant advances in e-commerce since the COVID-19 pandemic started, as consumers found it a safer and more time-efficient shopping choice. The pandemic forced companies and countries, in general, to develop online shopping platforms as a way to maintain their businesses.

Home Shopping Industry Segmentation

Home shopping is the electronic retailing and home shopping channels industry, including billion-dollar television-based and e-commerce companies, traditional mail orders, and brick-and-mortar retailers. 

The home shopping market is segmented by type and geography. Based on type, the market is segmented into teleshopping, e-commerce and mobile shopping, and other types. Based on geography, the market is segmented into North America, Europe, Asia-Pacific, South America, the Middle East and Africa. 

For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).

By Type
Teleshopping
E-commerce and Mobile Shopping
Other Types
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
Germany
France
Russia
Italy
Spain
Rest of Europe
Asia-Pacific
India
China
Japan
Australia
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle-East and Africa
South Africa
Saudi Arabia
Rest of Middle-East and Africa
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Home Shopping Market Size Summary

The home shopping market is experiencing significant growth, driven by advancements in digital technology and changing consumer preferences. The market encompasses various channels, including television-based shopping, e-commerce, and telephonic shopping, with e-commerce playing a pivotal role due to improved internet access and smartphone penetration. Retailers are increasingly expanding their e-commerce operations, leveraging robust networks and innovative payment methods to enhance the shopping experience. The shift towards online shopping is fueled by the convenience and competitive pricing it offers, alongside rising disposable incomes and the widespread availability of online platforms. The COVID-19 pandemic further accelerated this trend, as consumers sought safer and more efficient shopping alternatives, prompting businesses to enhance their online presence.

Regionally, Asia-Pacific dominates the home shopping market, with China leading the charge due to its vast number of internet users and burgeoning e-commerce sector. The region's growth is supported by a strong inclination towards home shopping and significant imports from other countries. Major players like Alibaba, Amazon, and JD.com hold substantial market shares, driven by efficient delivery systems and strong brand recognition. The competitive landscape is marked by strategic partnerships, mergers, and acquisitions, as companies seek to expand their market presence and enhance customer engagement. Initiatives such as Walmart's partnership with Litecoin for cryptocurrency payments and collaborations with platforms like Salesforce and Amazon highlight the ongoing efforts to innovate and capture a larger share of the market.

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Home Shopping Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Teleshopping

      2. 2.1.2 E-commerce and Mobile Shopping

      3. 2.1.3 Other Types

    2. 2.2 Geography

      1. 2.2.1 North America

        1. 2.2.1.1 United States

        2. 2.2.1.2 Canada

        3. 2.2.1.3 Mexico

        4. 2.2.1.4 Rest of North America

      2. 2.2.2 Europe

        1. 2.2.2.1 United Kingdom

        2. 2.2.2.2 Germany

        3. 2.2.2.3 France

        4. 2.2.2.4 Russia

        5. 2.2.2.5 Italy

        6. 2.2.2.6 Spain

        7. 2.2.2.7 Rest of Europe

      3. 2.2.3 Asia-Pacific

        1. 2.2.3.1 India

        2. 2.2.3.2 China

        3. 2.2.3.3 Japan

        4. 2.2.3.4 Australia

        5. 2.2.3.5 Rest of Asia-Pacific

      4. 2.2.4 South America

        1. 2.2.4.1 Brazil

        2. 2.2.4.2 Argentina

        3. 2.2.4.3 Rest of South America

      5. 2.2.5 Middle-East and Africa

        1. 2.2.5.1 South Africa

        2. 2.2.5.2 Saudi Arabia

        3. 2.2.5.3 Rest of Middle-East and Africa

Home Shopping Market Size FAQs

The Home Shopping Market size is expected to reach USD 5.44 billion in 2024 and grow at a CAGR of 16.66% to reach USD 11.75 billion by 2029.

In 2024, the Home Shopping Market size is expected to reach USD 5.44 billion.

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