Hong Kong E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Hong Kong E-commerce Market is segmented by B2C eCommerce (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, Food and Beverage, Furniture and Home), and B2B e-commerce.

Hong Kong E-commerce Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Hong Kong E-commerce Industry Overview

In Hong Kong, the competition in the e-commerce market has increased as the customer's adoption of online sales channels has grown. This growth is aided by an increase in internet penetration. The level of rivalry in the Hong Kong e-commerce market is medium due to the presence of a few significant market players. The number of local and global brands in the e-commerce market is increasing, which increases the competition in the market.

  • May 2022 - DFI Retail Group, an Asian retail company, launched yuu to me, the new one-stop platform on the all-inclusive app. This app enables users to shop for over 30,000 products from many brands in Hong Kong.
  • March 2022 - Kicks Crew, a Los Angeles and Hong Kong-based sneaker and apparel platform, raised USD 6 million in Series A funding led by Gobi Partners, Pacific Century Group, and Complex China.

Hong Kong E-commerce Market Leaders

  1. Hong Kong TV Shopping Network Limited

  2. WeChat Pay Hong Kong Limited

  3. JD.com, Inc.

  4. Amazon.com, Inc

  5. Alibaba Group Holding Limited

  6. *Disclaimer: Major Players sorted in no particular order
WeChat Pay Hong Kong Limited,  Price Guide Sdn Bhd, 3 Hong Kong TV Shopping Network Limited, PARKnSHOP (HK) Limited, Amazon.com, Inc., Alibaba Group