Hong Kong OOH And DOOH Industry Overview
The out-of-home (OOH) and digital-out-of-home (DOOH) market in Hong Kong is fragmented. It comprises several extensive outdoor advertising and media companies with operations in multiple markets, as well as the smaller, local companies operating a limited number of structures in one or a few local markets. Some of the major players in the market include JCDecaux, Hivestack, Asiaray Media Group Limited, and Cody Outdoor International (Hong Kong) Limited, among others.
- February 2024: JCDecaux, a prominent global outdoor advertising firm, introduced a groundbreaking initiative: the world's first-ever global airport programmatic DOOH offer. With a vast reach, this programmatic offer grants brands and agencies exposure to an audience of over 70 million monthly passengers and a staggering 2 billion impressions. These impressions are spread across JCDecaux's network of 3,000 screens, prominently featured in major airports worldwide, including Hong Kong.
- February 2024: Hivestack by Perion, a global company in programmatic digital out-of-home (DOOH) advertising technology, partnered with Midland Realty, a real estate agency in Hong Kong. Through this partnership, Hivestack's supply-side platform (SSP) will integrate DOOH screens in over 50 Midland Realty branches located in commercial and residential areas across Hong Kong Island, Kowloon, and the New Territories. These screens will be available for programmatic ad purchases via Private Marketplace (PMP) and Open Exchange.
Hong Kong OOH And DOOH Market Leaders
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JCDecaux SE
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Hivestack
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Asiaray Media Group Limited
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Cody Outdoor International (Hong Kong) Limited
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POADmedia Limited
- *Disclaimer: Major Players sorted in no particular order
