Morocco Hospitality Industry Market Size (2024 - 2029)

The Morocco Hospitality Industry is poised for growth, with its market size expanding significantly over the forecast period. The sector has been resilient, recovering from the impacts of the COVID-19 pandemic, which necessitated the reopening of borders for business and leisure travel. The increasing influx of tourists has bolstered the tourism industry, making it a vital contributor to the national economy. Morocco's reputation for high-quality accommodation and its strategic position in the MENA region have further enhanced its appeal, attracting international hotel brands and investment.

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Market Size of Morocco Hospitality Industry

Morocco Hospitality Industry Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 0.81 Billion
Market Size (2029) USD 1.12 Billion
CAGR (2024 - 2029) 6.72 %
Market Concentration Medium

Major Players

Morocco Hospitality Industry Major Players

*Disclaimer: Major Players sorted in no particular order

Morocco Hospitality Market Analysis

The Morocco Hospitality Industry is expected to grow from USD 0.81 billion in 2024 to USD 1.12 billion by 2029, at a CAGR of 6.72% during the forecast period (2024-2029).

In 2020, when COVID-19 broke out for the first time, it caused a chain reaction that affected many people and had a big effect on some market segments. Due to the COVID-19 outbreak, Morocco had to reopen its borders to business travel on February 7, 2022. On April 8, 2022, the Moroccan government also made it possible for ferries to run across its sea borders. All visitors from China, regardless of their nationality, are currently prohibited from entering Morocco. For those who left China seven days prior to arriving in Morocco, this ban does not apply.

The increasing number of tourist arrivals to Morocco since 2016 made the tourism industry in the country the second-highest contributor to the country's GDP. The country has also registered a growing number of three-, four-, and five-star accommodation units. W Hospitality Group, in its 11th annual survey, ranked Morocco in the top five among the top countries that have a high number of hotel construction projects in the pipeline.

With the ranking given by Forbes magazine as the country with the second-largest number of highest-rated vacation properties in the Middle East and North Africa (MENA) region, the country has been attracting more tourists and has become one of the sources of generating foreign currency. Several big international brands are growing in Morocco and putting a lot of effort into making their brands and chains grow quickly there.

Morocco Hospitality Industry Segmentation

A complete background analysis of the hospitality industry in Morocco is covered in the report, which includes an assessment of the industry associations, the overall economy, emerging market trends by segments, significant changes in the market dynamics, and a market overview. 

The Hospitality Market In Morocco Is Segmented By Type (Chain Hotels And Independent Hotels), And Segment (Service Apartments, Budget And Economy Hotels, Mid- And Upper Mid-Scale Hotels, And Luxury Hotels). The Market Sizes And Forecasts For Hospitality Industry In Morocco In Revenue (USD) For All The Above Segments.

By Type
Chain Hotels
Independent Hotels
By Segment
Service Apartments
Budget and Economy Hotels
Mid and Upper mid scale Hotels
Luxury Hotels
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Morocco Hospitality Industry Size Summary

The Morocco hospitality industry is poised for significant growth over the forecast period, driven by an increase in tourist arrivals and a robust pipeline of hotel construction projects. The sector has been a major contributor to the country's GDP, with Morocco ranking highly in the Middle East and North Africa region for its number of high-rated vacation properties. The government's Vision 2020 initiative has successfully boosted tourist numbers, positioning Morocco as a top global destination. Despite the challenges posed by the COVID-19 pandemic, which necessitated border closures and travel restrictions, the industry has shown resilience and is expected to continue expanding, with international brands like Hilton and Accor actively investing in new properties.

The hospitality landscape in Morocco is characterized by a mix of domestic independent hotels and international chains, with the latter primarily concentrated in major cities. The market is witnessing a shift towards more authentic and sustainable tourism experiences, as travelers increasingly seek to engage with local cultures and communities. This trend is expected to drive further growth in the sector. The dynamic occupancy rates and average room revenues, coupled with the planned addition of thousands of hotel rooms, underscore the industry's potential. Key players in the market, such as Accor SA, Louvre Hotels Group, and Marriott International, are strategically expanding their presence, contributing to the overall development and diversification of Morocco's hospitality offerings.

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Morocco Hospitality Industry Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.4.1 Bargaining Power of Buyers

      2. 1.4.2 Bargaining Power of Suppliers

      3. 1.4.3 Threat of New Entrants

      4. 1.4.4 Threat of Substitutes

      5. 1.4.5 Intensity of Competitive Rivalry

    5. 1.5 Insights of Technology Innovations in the Market

    6. 1.6 Insights on Government Regulations and Industry Policies

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Chain Hotels

      2. 2.1.2 Independent Hotels

    2. 2.2 By Segment

      1. 2.2.1 Service Apartments

      2. 2.2.2 Budget and Economy Hotels

      3. 2.2.3 Mid and Upper mid scale Hotels

      4. 2.2.4 Luxury Hotels

Morocco Hospitality Industry Market Size FAQs

The Morocco Hospitality Market size is expected to reach USD 0.81 billion in 2024 and grow at a CAGR of 6.72% to reach USD 1.12 billion by 2029.

In 2024, the Morocco Hospitality Market size is expected to reach USD 0.81 billion.

Morocco Hospitality Industry Report Snapshots

Morocco Hospitality Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)