Hospitality Industry in the Netherlands Market Size (2024 - 2029)

The hospitality industry in the Netherlands is experiencing significant growth, with the market size expanding rapidly across major cities. Despite restrictions on new hotel developments in Amsterdam due to municipal policies, the city remains a prime location for hotel investments, driven by high demand. The market size is further bolstered by the increasing number of hotel rooms and the rising revenue per available room (RevPAR) in tier-II cities like Rotterdam, which is attracting more investors. The shift towards local and authentic experiences is a key driver of market expansion, although challenges in tourism policy implementation could pose obstacles to continued growth.

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Market Size of Hospitality Industry in the Netherlands

Netherlands Hospitality Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR (2024 - 2029) 8.25 %
Market Concentration Medium

Major Players

Netherlands Hospitality Market Major Players

*Disclaimer: Major Players sorted in no particular order

Netherlands Hospitality Market Analysis

The Hospitality Industry in the Netherlands Market is expected to register a CAGR of greater than 8.25% during the forecast period(2024-2029).

The hospitality industry in the Netherlands has generated revenue of USD 5.30 billion in the current year and is poised to register a CAGR of more than 8.25% during the forecast period.

Though the entry for new hotels in Amsterdam is going to get limited in the coming years owing to the fact that with more municipalities implementing a restrictive hotel policy, which means there are fewer opportunities for new hotel developments as the city already bulges, it still retained the top spot as the most attractive European city for hotel investments in 2022 with respect to the high demand that the city holds for new hotels.

The city has been stretching its borders for visitors and for hotels to room them. Along with Amsterdam, both supply and demand for new developments grew throughout the Netherlands in 2022. The number of hotel rooms is growing at a rapid pace in the major Dutch cities. Among the top 5 cities with high RevPAR, Rotterdam registered high growth when compared to Amsterdam, Maastricht, Utrecht, and The Hague. The increasing RevPAR that many tier-II cities have been recording is attracting investors. The increase in the percentage of RevPAR in Rotterdam was almost 10% in 2022 when compared to that in 2021. Also, Rotterdam stood next to Amsterdam in the number of hotel projects that are in the construction pipeline, with around 2,000 rooms, while Amsterdam has more than 8,100 rooms. The shifting preference for local and authentic experiences is notably driving the hospitality market growth in the Netherlands. However, factors such as difficulties in implementing tourism policies may impede the market growth.

Netherlands Hospitality Industry Segmentation

The hospitality industry is a broad category of fields within the service industry that includes lodging, food and beverage service, event planning, theme parks, travel agencies, tourism, hotels, restaurants, and bars. A complete background analysis of the hospitality industry in the Netherlands, which includes an assessment of the industry associations, overall economy, emerging market trends by segments, significant changes in the market dynamics, and market overview, is covered in the report. 

The hospitality industry in the Netherlands is segmented by type (chain hotels, independent hotels) and by segment (service apartments, budget, and economy hotels, mid and upper mid scale hotels, and luxury hotels). 

The report offers market size and forecasts for the hospitality industry in the Netherlands in value (USD) for all the above segments.

By Type
Chain Hotels
Independent Hotels
By Segment
Service Apartments
Budget and Economy Hotels
Mid and Upper mid scale Hotels
Luxury Hotels
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Hospitality Industry in the Netherlands Size Summary

The hospitality industry in the Netherlands is experiencing significant growth, driven by a robust demand for hotel accommodations and a burgeoning interest in local and authentic experiences. Despite challenges such as restrictive hotel policies in Amsterdam, which limit new hotel developments, the city remains a prime destination for hotel investments due to its high demand. The expansion of hotel rooms is notable across major Dutch cities, with Rotterdam emerging as a key player alongside Amsterdam, attracting investors with its increasing revenue per available room (RevPAR). The market is characterized by a mix of European-born companies and international brands, with strategic hotel locations catering to tourist preferences. The urbanization trend, fueled by growing employment opportunities and population increases, is further propelling the demand for hospitality services in cities like Amstelveen and Haarlem.

The Netherlands' hospitality sector is consolidated, with major players such as Van der Valk, Accor SA, NH Hotels, InterContinental Hotels Group, and Fletcher Hotel dominating the market. Government policies are supportive, making the region attractive for investors despite the supply-demand imbalance. Innovations in guest experiences, such as augmented reality art tours and immersive virtual treasure hunts, are being implemented by leading hotel groups to enhance visitor engagement. As the market continues to evolve, tier-II cities are expected to receive increased attention from investors, diversifying the hospitality landscape beyond Amsterdam.

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Hospitality Industry in the Netherlands Market Size - Table of Contents

  1. 1. MARKET INSIGHTS AND DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Dynamics

      1. 1.2.1 Market Drivers

        1. 1.2.1.1 Contribution to the Economy to Generate Income for the Nation

      2. 1.2.2 Market Restraints

        1. 1.2.2.1 Long Hours of Working Pattern

      3. 1.2.3 Market Opportunities

        1. 1.2.3.1 Technological Advancements in Netherlands Hospitality Industry

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Buyers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitutes

      5. 1.3.5 Intensity of Competitive Rivalry

    4. 1.4 Impact of COVID-19 on Hospitality Industry

    5. 1.5 Technological Innovations in the Hospitality Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Chain Hotels

      2. 2.1.2 Independent Hotels

    2. 2.2 By Segment

      1. 2.2.1 Service Apartments

      2. 2.2.2 Budget and Economy Hotels

      3. 2.2.3 Mid and Upper mid scale Hotels

      4. 2.2.4 Luxury Hotels

Hospitality Industry in the Netherlands Market Size FAQs

The Hospitality Industry in the Netherlands Market is projected to register a CAGR of greater than 8.25% during the forecast period (2024-2029)

Van der Valk  , Accor SA, NH Hotels , InterContinental Hotel Group and Fletcher Hotel  are the major companies operating in the Hospitality Industry in the Netherlands Market.

Hospitality Industry in the Netherlands Report Snapshots

Hospitality Industry in Netherlands Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)