Hospitality Industry In Vietnam Market Size (2024 - 2029)

The market size of Vietnam's hospitality industry is poised for significant growth, driven by the country's strategic initiatives to revitalize its tourism sector post-pandemic. The Vietnam National Administration of Tourism has been active in promoting the country as a safe and attractive destination through digital platforms and international travel fairs. This effort, coupled with Vietnam's rich cultural and natural attractions, has positioned it as one of the fastest-growing tourism destinations globally. The hospitality sector's expansion is further supported by favorable economic conditions, government policies, and increased competition, which collectively enhance the industry's capacity to attract both international and domestic tourists.

Market Size of Hospitality Industry In Vietnam

Vietnam Hospitality Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Market Size (2024) USD 5.16 Billion
Market Size (2029) USD 9.91 Billion
CAGR (2024 - 2029) 13.94 %

Major Players

Vietnam Hospitality Market Major Players

*Disclaimer: Major Players sorted in no particular order

Vietnam Hospitality Market Analysis

The Hospitality Industry In Vietnam Market size is estimated at USD 5.16 billion in 2024, and is expected to reach USD 9.91 billion by 2029, growing at a CAGR of 13.94% during the forecast period (2024-2029).

Many solutions have been actively implemented in Vietnam's tourism sector, resulting in positive results that contribute significantly to economic recovery from the pandemic. Vietnam National Administration of Tourism (VNAT) has promoted Vietnam tourism on digital platforms to target markets and joined important international travel fairs to affirm that Vietnam is a safe, attractive destination and fully ready to welcome tourists back after the COVID-19 pandemic.

Vietnam is famous for its beaches, rivers, Buddhist temples, and lively Southeast Asian cities. Vietnam is recognized for its long coastline, rice terraces, and antique French-colonial architecture within lively, modern cities. It is one of the world's fastest-growing tourism destinations. Hospitality and tourism have been critical components of economic growth in recent years as Vietnam has turned away from its reliance on agriculture and towards a service economy. Last year, the tourism industry in Vietnam concluded with a remarkable achievement. The country welcomed a staggering 12.6 million international visitors, nearly 3.5 times higher than the previous year's figure. Additionally, domestic tourism thrived, surpassing the plan by 6%.

Last year, while hosting the 31st SEA Games, the hospitality sector seized the chance to effectively showcase itself as a secure, welcoming, and appealing destination for sports delegations and international tourists. Additionally, it also highlighted the potential for investments in the hospitality sector. Industry experts believe that the interest surge is driven by favorable hotel and resort prices and the potential for Vietnam to recover from its tourism downturn and develop further. Additionally, foreign-managed hotels in Vietnam have shown better financial performance when compared to local hotels.

An increase in the number of tourists and a rise in the number of new hotels and hotel chains are driving the hospitality market. Strong economic growth, supporting government policies, increased competition among market participants, and industry players' adoption of appealing marketing and promotional methods are the key factors driving the growth of the Vietnam hospitality market during the projection period. Market participants' investments aimed at increasing the influx of travelers from these nations and providing cost-effective, high-quality services to global tourists are anticipated to enhance the growth of the hospitality and tourism market in Vietnam.

Vietnam Hospitality Industry Segmentation

Hospitality is the term used to describe the dynamic between a host and a guest, where the host welcomes the guest with a certain level of kindness, encompassing the act of receiving and entertaining guests, visitors, or individuals unknown to them. A complete background analysis of the Hospitality Industry in Vietnam, which includes an assessment of the industry, emerging market trends by segments, significant changes in the market dynamics, and a market overview, is covered in the report. 

The Vietnamese hospitality market is segmented by type (chain hotels and independent hotels) and segment (Service apartments, budget and economy hotels, mid- and upper-middle-middle-scale hotels, and luxury hotels). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type
Chain Hotels
Independent Hotels
By Segment
Service Apartments
Budget and Economy Hotels
Mid and Upper Mid Scale Hotels
Luxury Hotels
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Hospitality Industry In Vietnam Size Summary

The hospitality industry in Vietnam is experiencing robust growth, driven by a resurgence in tourism and strategic investments in infrastructure. The sector is poised for significant expansion, with the Vietnam National Administration of Tourism actively promoting the country as a safe and attractive destination post-pandemic. Vietnam's rich cultural heritage, stunning landscapes, and vibrant cities continue to draw international visitors, contributing to the country's economic shift from agriculture to a service-oriented economy. The hospitality market is further bolstered by the influx of international hotel brands, which are expanding their presence through new projects and acquisitions, enhancing the country's appeal as a premier tourist destination.

The market landscape is characterized by a mix of international and domestic brands, with major players like Vinpearl, Muong Thanh Hospitality, Accor Hotels, InterContinental Hotels Group, and Marriott International leading the charge. The ongoing development of new hotels, particularly in key cities such as Ho Chi Minh City and Hanoi, is set to meet the rising demand from both international and domestic tourists. This growth is supported by favorable government policies, increased competition, and innovative marketing strategies. As Vietnam continues to attract a diverse range of tourists, the hospitality industry is expected to thrive, with significant contributions to the country's economic recovery and development.

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Hospitality Industry In Vietnam Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Dynamics

      1. 1.2.1 Market Drivers

        1. 1.2.1.1 Growth in Tourism is Driving the Market

        2. 1.2.1.2 Hotel Development in the Country Drives the Market Growth

      2. 1.2.2 Market Restraints

        1. 1.2.2.1 Lack Of Skilled Labour Is A Challenge For The Market

        2. 1.2.2.2 Regulatory Environment for Investors is a Challenge for Hospitality Sector

      3. 1.2.3 Market Opportunities

        1. 1.2.3.1 Opportunity To Develop And Establish Luxury Hotels And Boutique Properties

    3. 1.3 Insights on Revenue Flows from Accommodation and Food and Beverage Sectors

    4. 1.4 Leading Cities in Vietnam with Respect to Number of Visitors

    5. 1.5 Investments (Real Estate, FDI and others) in the Hospitality Industry

    6. 1.6 Technological Innovations in the Hospitality Industry

    7. 1.7 Insights on Shared Living Spaces Impact on the Hospitality Industry

    8. 1.8 Insights on Other Economic Contributors to the Hospitality Industry

    9. 1.9 Value Chain Analysis

    10. 1.10 Industry Attractiveness: Porter's Five Forces Analysis

      1. 1.10.1 Threat of New Entrants

      2. 1.10.2 Bargaining Power of Buyers

      3. 1.10.3 Bargaining Power of Suppliers

      4. 1.10.4 Threat of Substitutes

      5. 1.10.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Chain Hotels

      2. 2.1.2 Independent Hotels

    2. 2.2 By Segment

      1. 2.2.1 Service Apartments

      2. 2.2.2 Budget and Economy Hotels

      3. 2.2.3 Mid and Upper Mid Scale Hotels

      4. 2.2.4 Luxury Hotels

Hospitality Industry In Vietnam Market Size FAQs

The Hospitality Industry In Vietnam Market size is expected to reach USD 5.16 billion in 2024 and grow at a CAGR of 13.94% to reach USD 9.91 billion by 2029.

In 2024, the Hospitality Industry In Vietnam Market size is expected to reach USD 5.16 billion.

Vietnam Hospitality Industry Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)