Household Cleaning Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Household Cleaning Equipment Market Report is segmented by Product Type (Surface Cleaner, Glass Cleaner, Toilet Bowl Cleaner, and Other Product Types), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa). The report offers the market size and forecasts for household cleaners in value (USD Billion) for all the above segments.

Household Cleaning Products Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Household Cleaners Industry Overview

The household cleaners market is highly competitive with the presence of players, which include Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, Procter & Gamble Company, and Unilever PLC. Additionally, there is a presence of private-label players due to a high degree of price competition in the market. Leading manufacturers in the household cleaners market are focusing on leveraging opportunities posed by emerging markets to expand their revenue base. The key brands are also embarking on mergers and acquisitions and new product developments as critical strategies to consolidate and optimize their offerings. In April 2021, Spectrum Brands Holdings, Inc., a USA-based company offering home-essential cleaning products, announced the acquisition of For Life Products LLC for approximately USD 300 million. For Life Products, LLC is a USA-based household cleaning and maintenance manufacturer. Through the investment, Spectrum aimed to leverage the efficient supply chain and strong customer relationships of Life Products, drive future growth, and create value through substantial revenue and manufacturing synergies.

Household Cleaners Market Leaders

  1. Henkel AG & Co. KGaA

  2. Colgate-Palmolive Company

  3. Reckitt Benckiser Group plc

  4. The Procter & Gamble Company

  5. Unilever PLC

  6. *Disclaimer: Major Players sorted in no particular order
Henkel AG & Co. KGaA, Colgate-Palmolive Company, Unilever, Reckitt Benckiser Group plc, The Procter & Gamble Company