Market Size of Household Cleaners Industry
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 6.20 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Household Cleaners Market Analysis
The Global Household Cleaners Market is projected to register a CAGR of 6.2% in the coming five years.
The demand for household cleaning products has risen significantly worldwide, owing to growing consumer concerns about sanitation and well-being. A lack of hygiene at home leads to numerous health issues such as diarrhea, Buruli ulcer, etc., making it essential for consumers to maintain proper hygiene. Rising awareness among people regarding keeping the household clean has become one of the primary driving factors for the household cleaners market growth. Additionally, the easy availability of household cleaners coupled with several variations, including different fragrances, is likely to boost market advancement. Furthermore, changing lifestyles, rapid urbanization, preference towards maintaining surroundings and personal hygiene, and indulgence regarding clean and neat living spaces are anticipated to propel the growth of this market in the coming years with the increasing household spending on such products. For instance, in 2021, according to the Bureau of Labor Statistics, expenditure on laundry and cleaning products per consumer unit in the United States was USD 178.45, which was higher than in 2020.
Over the medium term, globally, the household cleaners market is expected to grow due to an increase in product innovation from key players. An increase in consumer awareness about organic household cleaning products has further increased high-quality products. In price-sensitive markets such as Asia-Pacific and Latin America, the easy availability of cheap substitutes compared to branded products is hindering the market's growth in this region. Additionally, an increase in demand for sustainable and eco-friendly household cleaning products is likely to create more opportunities for this industry, thus significantly driving the growth of this market during the forecast period.
Household Cleaners Industry Segmentation
Household cleaners are chemicals used to keep the house clean and maintain hygiene. The household cleaners market is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into surface cleaners, glass cleaners, toilet cleaners, dishwashing detergents, and other product types. The market is segmented based on distribution channels: supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The report also covers a detailed geographical analysis, which includes North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. The report also offers the market size and forecasts for household cleaners across the five major regions. For each segment, the market sizing and forecasts have been done based on the value of USD billion.
| Product Type | |
| Surface Cleaners | |
| Glass Cleaners | |
| Toilet Bowl Cleaners | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Household Cleaners Market Size Summary
The household cleaning products market is experiencing significant growth, driven by increasing consumer awareness about hygiene and sanitation. This heightened awareness is prompting consumers to invest more in maintaining clean and hygienic living spaces, which is a key factor propelling market expansion. The availability of a wide range of products, including those with various fragrances and formulations, is further contributing to this growth. Changing lifestyles, rapid urbanization, and a growing preference for eco-friendly and sustainable products are also influencing market dynamics. The demand for organic and high-quality cleaning solutions is on the rise, as consumers seek products that are both effective and safe for their health and the environment. However, in regions like Asia-Pacific and Latin America, the presence of cost-effective substitutes poses a challenge to market growth.
In North America, the market is poised for substantial growth due to increasing environmental concerns and a shift towards organic homecare products. The region's well-established real estate sector and rising household expenditure are boosting sales of cleaning products. Manufacturers are responding by introducing innovative products with new fragrances and packaging solutions to meet consumer preferences. The competitive landscape is marked by the presence of major players such as Henkel, Colgate-Palmolive, Reckitt Benckiser, Procter & Gamble, and Unilever, alongside private-label brands. These companies are focusing on expanding their market presence through mergers, acquisitions, and new product developments. The market's growth trajectory is supported by strategic investments and the adoption of digital platforms to enhance product visibility and accessibility.
Household Cleaners Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Surface Cleaners
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2.1.2 Glass Cleaners
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2.1.3 Toilet Bowl Cleaners
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2.1.4 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Online Retail Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Spain
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2.3.2.2 United Kingdom
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2.3.2.3 Germany
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2.3.2.4 France
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2.3.2.5 Italy
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle-East and Africa
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Household Cleaners Market Size FAQs
What is the current Household Cleaners Market size?
The Household Cleaners Market is projected to register a CAGR of 6.20% during the forecast period (2024-2029)
Who are the key players in Household Cleaners Market?
Henkel AG & Co. KGaA, Colgate-Palmolive Company, Reckitt Benckiser Group plc, The Procter & Gamble Company and Unilever PLC are the major companies operating in the Household Cleaners Market.
