Market Share of Household Insecticides Industry
The household insecticides market is consolidated, with major players accounting for the majority of the share of the market. FMC Global Specialty Solutions, Godrej Consumer Products Limited, S.C Johnson & Son, Johnson and Johnson, Spectrum Brands, Natural INSECTO Products Inc., and others are some of the major players in the industry. Product innovation is a go-to-market strategy adopted by firms to increase market penetration in rural areas and consumption growth in urban areas. The players are also heavily focusing on developing integrated marketing communications like television, newspapers, Internet, and radio advertisements to increase sales.
Household Insecticides Market Leaders
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FMC Global Specialty Solutions
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Godrej Consumer Products Ltd
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S. C. Johnson & Son, Inc.
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Spectrum Brands, Inc.
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Natural INSECTO Products, Inc.
*Disclaimer: Major Players sorted in no particular order
