Market Trends of Household Side By Side Refrigerator Industry
Rising Sales Through Online Channels
Over the years revenue of global refrigerator sales has observed a continuous increase with a continuous increase in market online revenue share existing at a level of more than 22%. This rise in online sales of refrigerators is leading to an increasing number of manufacturers as well as retailers offering their products through various e-commerce channels or direct websites. Whirlpool, Haier, Midea, LG, Electrolux, and Miele have emerged as manufacturers with a global reach and offer their products through a wide range of digital marketing channels as well as e-commerce. In addition, a further rise in the number of users buying electronics through E-commerce channels is driving the market for side-by-side furniture online sales. A major share of online demand is emerging from metropolitan cities, which exist with a higher level of income as well as employment. These trends are making side-by-side refrigerators a major segment of home appliances.
North America Accounts for the Largest Market Share
North America accounted for a substantial share of the household refrigerators and freezers market. The factors contributing to the overall market growth are the rising demand for multiple refrigerator and freezer units from the food and beverage industries and a growing number of nuclear families. The United States and Canada are the major consumers of household refrigerators and freezers in the North American region, with refrigerators in the region having a significant share in major household appliances existing at more than 25% at a value of more than USD 12 Billion. In addition, rising household income and employment in the region lead people to opt for premium refrigerators, which are side-by-side refrigerators in the market. These trends are comparatively leading to a rise in sales of side-by-side refrigerators in the North American market.
