Hungary Ecommerce Industry Overview
The Hungary E-Commerce market is moderately competitive due to many players in the industry. The competition is increasing with the newcomers innovating new technological solutions for e-shopping, and online payments will drive the market in the future.
- April 2022 - Rapture, a new brand for computer game enthusiasts, was recently unveiled at the Comic-Con Festival in Prague. Rapture brand gamer chairs, tables, mice, keyboards, monitor mounts, and other accessories add new colors to Alza's diverse and wide range. With the introduction of Rapture, the company Alza is meeting the growing demand for high-quality, affordable gear from both regular and casual gamers.
- June 2020 - eMAG has announced that it will open its first showroom abroad in Budapest. This year, the company plans to open three more showrooms in Hungary, achieving domestic sales of EUR 300 million. The sales target for eMAG in Hungary is EUR 1 billion in 5 years. The market in which eMAG operates makes it easier for other retailers to access the Hungarian market.
Hungary Ecommerce Market Leaders
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Alza.hu
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Arukereso.hu
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eMAG
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Zooplus SE
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Euronics Technical Store Chain
- *Disclaimer: Major Players sorted in no particular order
