Market Trends of Hydrolyzed Vegetable Protein Industry
This section covers the major market trends shaping the Hydrolyzed Vegetable Protein Market according to our research experts:
Increased demand in plant-based protein foods
The growing trend toward vegan diets, and the incorporation of plant proteins in processed foods, are the major factors driving the market. The allergies caused by animal proteins, the abundant amount of nutrients present in plant proteins have shifted the consumer preference towards plant proteins. Also, consumer preferences for plant protein is fueled by the advancements of science, with the changing perception about the safety of animal-based products coupled with the production of plant protein which is more environmentally economic than animal protein. In addition, with the growing trend of health and wellness, the plant proteins are experiencing their time in the limelight, with brands launching plant-based protein products in retail and foodservice chains. Consumers including meat-eaters and dairy lovers are reciprocating with appeal and engagement, snapping up new releases such as meat-like plant protein burgers, plant protein lattes, and plant-based protein meal kits.
Europe to have witnessed with the fastest growth in the global market
Europe has been witnessed to have the fastest growth in the global market owing to the shift in consumer's consumption patterns in the European region towards convenience food products, but with rich nutritive profile and health benefits, and rising veganism among the consumers. With modified technologies, the companies within the European region are targeting the consumers by producing innovative products with similar organoleptic properties as real meat to have meat substitutes, thus favoring the hydrolyzed vegetable protein market.
