Iced Tea Market Size (2024 - 2029)

The iced tea market is experiencing growth due to its increasing popularity as a healthier beverage option compared to carbonated drinks. This trend is driven by health-conscious consumers and the beverage's perceived health benefits, such as cancer risk reduction. The market's expansion is further supported by the demand for refreshing drinks during social gatherings and long working hours. Manufacturers are responding to this demand by launching innovative products and flavors, targeting younger demographics like millennials and Generation Z through strategic marketing.

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Market Size of Iced Tea Industry

Iced Tea Market Summary
Study Period 2019 - 2029
Market Size (2024) USD 55.20 Billion
Market Size (2029) USD 74.30 Billion
CAGR (2024 - 2029) 4.83 %
Fastest Growing Market Europe
Largest Market Asia Pacific

Major Players

Iced Tea Market Major Players

*Disclaimer: Major Players sorted in no particular order

Iced Tea Market Analysis

The Iced Tea Market size is estimated at USD 55.20 billion in 2024, and is expected to reach USD 74.30 billion by 2029, growing at a CAGR of 4.83% during the forecast period (2024-2029).

Tea is a widely consumed beverage in almost all regions and countries, and introducing a chilled version brought more prospects to invest in the market. Regular consumption of iced tea provides many health benefits, such as reducing cancer risk. Therefore, with rising health-conscious consumers, iced tea is considered a healthier alternative to aerated and carbonated drinks. Moreover, long working hours and increasing social gatherings drive the consumption of iced tea beverages as a refreshing drink. With this, manufacturers have also taken initiatives to launch products backed by solid marketing targeting the health benefits of iced tea, particularly among millennials and members of Generation Z, which constitute the most extensive market customer base. Moreover, manufacturers focus on introducing new and innovative fruit flavors. For instance, in 2022, Honest Tea returned to the bottled tea business with the launch of Just Ice Tea, a ready-to-drink organic iced tea brand focused on sourcing simple ingredients and Fair Trade Certified teas and sweeteners. The range is available in six flavors: berry hibiscus herbal tea, honey green tea, Moroccan mint tea, original green tea, peach oolong tea, and tea lemonade.

Iced Tea Industry Segmentation

Iced tea is a cold beverage with different flavors, such as lemon, raspberry, lime, passion fruit, peach, orange, strawberry, and cherry.

The iced tea market is segmented based on product type, form, distribution channel, and geography. The market is segmented by product type into black iced tea, green iced tea, herbal iced tea, and others. The market is segmented by form into powder/premix and liquid/ready-to-drink. The market is segmented by distribution channel into supermarkets/ hypermarkets, convenience stores, online retail stores, and other retail distribution channels. By geography, the market is segmented by North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.

The report offers the market size in value terms in USD for all the abovementioned segments.

Product Type
Black Iced Tea
Green Iced Tea
Herbal Iced Tea
Other Iced Tea
Form
Powder/Premix
Liquid/Ready-to-drink
Distribution Channel
Supermarkets/ Hypermarkets
Convenience Stores
Online Retail Stores
Other Retail Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia Pacific
China
Japan
India
Australia
Rest of Asia Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
Saudi Arabia
Rest of Middle East & Africa
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Iced Tea Market Size Summary

The iced tea market is experiencing significant growth, driven by increasing consumer demand for healthier beverage options. As a widely consumed beverage, iced tea has gained popularity due to its perceived health benefits, such as reducing cancer risk and providing essential nutrients. The market is characterized by a diverse range of products, including organic and herbal teas, which cater to the evolving preferences of health-conscious consumers. Manufacturers are actively introducing innovative flavors and formulations to attract a broader audience, particularly targeting millennials and Generation Z. The market's expansion is further supported by strategic initiatives from major players like Coca-Cola, Nestle, and PepsiCo, who are focusing on product launches and partnerships to enhance their market presence.

In regions like Asia, particularly China and Japan, iced tea consumption is on the rise, fueled by urbanization and changing lifestyles. Consumers in these markets are increasingly opting for iced tea as a refreshing and healthy alternative to traditional beverages. The availability of ready-to-drink formats is also contributing to the market's growth, as they offer convenience and instant refreshment. The fragmented nature of the market, with numerous global and regional players, underscores the competitive landscape, where companies are leveraging product innovation and strategic collaborations to capture a larger market share. As the trend towards health-conscious consumption continues, the iced tea market is poised for sustained growth in the coming years.

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Iced Tea Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Drivers

      1. 1.1.1 Iced Tea as a Healthy Alternative for Daily Intake

      2. 1.1.2 Introduction of Innovative and Flavorful Iced Tea Options

    2. 1.2 Restraints

      1. 1.2.1 Competiton From Substitutes

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Black Iced Tea

      2. 2.1.2 Green Iced Tea

      3. 2.1.3 Herbal Iced Tea

      4. 2.1.4 Other Iced Tea

    2. 2.2 Form

      1. 2.2.1 Powder/Premix

      2. 2.2.2 Liquid/Ready-to-drink

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/ Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Online Retail Stores

      4. 2.3.4 Other Retail Distribution Channels

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

        4. 2.4.1.4 Rest of North America

      2. 2.4.2 Europe

        1. 2.4.2.1 Germany

        2. 2.4.2.2 United Kingdom

        3. 2.4.2.3 France

        4. 2.4.2.4 Italy

        5. 2.4.2.5 Spain

        6. 2.4.2.6 Rest of Europe

      3. 2.4.3 Asia Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 Rest of Asia Pacific

      4. 2.4.4 South America

        1. 2.4.4.1 Brazil

        2. 2.4.4.2 Argentina

        3. 2.4.4.3 Rest of South America

      5. 2.4.5 Middle East & Africa

        1. 2.4.5.1 South Africa

        2. 2.4.5.2 Saudi Arabia

        3. 2.4.5.3 Rest of Middle East & Africa

Iced Tea Market Size FAQs

The Iced Tea Market size is expected to reach USD 55.20 billion in 2024 and grow at a CAGR of 4.83% to reach USD 74.30 billion by 2029.

In 2024, the Iced Tea Market size is expected to reach USD 55.20 billion.

Iced Tea Market Report Snapshots

Iced Tea Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)