Market Trends of Identity Verification Industry
Financial Services to Witness Major Growth
- The financial services industry is witnessing significant adoption of identity verification solutions owing to the growing incidents of identity fraud, the rising need for Know Your Customer (KYC), and AML requirements coupled with an increasing focus on automating onboarding and verification processes to enhance customer experience.
- Furthermore, new government regulations, such as the European Union’s Revised Payment Services Directive (PSD2), require banks to provide each other access to account information and transaction data. This suggests more incentive than ever for a unified digital identity system that allows users to verify their identities seamlessly across a range of Fis. Identity verification solutions aid in the maintenance of stringent compliance programs, adding a layer of security that protects financial services firms from being accidentally involved in money laundering or terrorist financing schemes.
- Digital ID verification is increasingly becoming a vital part of banking, and the industry is expected to command a significant share of the global market during the forecast period. Banks and financial service providers, including pension and insurance providers, have strict identity and personal data requirements, often known as KYC. Financial services are partnering with market vendors to offer a seamless onboarding experience to customers. For instance, in May 2023, iDenfy, an AI-enabled identity verification startup, partnered with Fincapital Partners. The company will leverage iDenfy’s advanced KYC and AML solutions to deliver a seamless customer onboarding process.
- Financial services firms are partnering with market vendors and integrating identity verification solutions to advance onboarding processes. For instance, in December 2023, Intellicheck, Inc. announced Versatile Credit had integrated Intellicheck into their preeminent omnichannel lending platform. Intellicheck’s identity validation solution allows Versatile Credit merchants to extend credit confidently, allowing them to onboard new customers quickly. The Reserve Bank of India (RBI) saw a decrease in bank fraud over the past decade due to the increased deployment of ID verification solutions nationwide. an over
- Overall, the financial services industry is analyzed to hold the largest market share in the global identity verification market owing to the growing demand to verify identity while fulfilling KYC compliance obligations and meeting ever-changing financial regulatory requirements. In addition, the identity verification solutions are analyzed to witness substantial growth, offer a seamless customer onboarding process, and enhance customer experience.
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Asia-Pacific to Witness Significant Market Growth
- The major factors driving the identity verification market in the Asia-Pacific include increased digitization initiatives, increased fraudulent activities and identity theft over the last decade, and advanced digital identity use cases across verticals. Furthermore, initiatives by governments and businesses focusing on digitalization and implementing new technologies, such as AI, ML, and automation in identity verification solutions, would present lucrative opportunities for identity verification vendors.
- The Asia-Pacific region is home to some densely populated countries, such as India and China. The region is one of the fastest adopters of technology with increasing internet penetration. Due to the ongoing digital transformation, many countries in the region have witnessed a breach of data. For instance, In December 2022, the Union government of India disclosed that the All-India Institute of Medical Sciences (AIIMS) experienced a cyberattack resulting in the encryption of approximately 1.3 terabytes of data across five servers.
- Moreover, in August 2023, The organization responsible for Japan's national defenses against cyber attacks was infiltrated by hackers, who may have gained access to sensitive data for as much as nine months. To prevent such incidences, the demand for identity theft prevention solutions has been increasing in the region.
- Moreover, in Asia-Pacific, digital identity is a priority in lower-income countries as a primary source of identification and an opportunity to foster digital, financial, and social inclusion. Hence, countries emphasize digital identities to combat online fraud, ensure cybersecurity, and enable digital, societal, and trust-based transformation. Thus, many key players are launching new products to meet the region's growing demand for identity verification.
- Further, by deployment type, there has been an escalating demand for on-premise-based identity verification in Asia. On-premise solutions offer flexibility for organizations to tailor their verification processes to specific regional needs and comply with diverse legal frameworks, ensuring a seamless and localized approach to identity verification.
- Therefore, Asia-Pacific is witnessing a growing demand for identity verification driven by various factors, including data privacy concerns, regulatory compliance, market diversity, heightened cybersecurity needs, and industry-specific requirements. The market is expected to grow in the coming years.
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