Immersive Entertainment Industry Overview
The immersive entertainment market is moderately fragmented and consists of several major players. The major market players with a prominent share in the market, such as teamLab, Meow Wolf, Secret Cinema, and Culturespaces, are centering on increasing their customer base through the adoption of various technologies.
- July 2024: Cosm, a provider of immersive technology, media, and entertainment, has successfully secured over USD 250 million in funding. This capital would fuel the long-term expansion of its "Shared Reality" venues and bolster its technology and media divisions. Cosm recently inaugurated its first venue in Los Angeles, Hollywood Park.
- May 2024: iQIYI, an online entertainment platform in China, was set to debut a VR immersive theater on the first floor of Galaxy Promenade in Galaxy Macau. The theater is based on iQIYI's popular series, "Love Between Fairy and Devil." This move underscores iQIYI's dedication to broadening its footprint in location-based entertainment, leveraging its distinctive 'IP+ Technology' approach.
Immersive Entertainment Market Leaders
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teamLab
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Meow Wolf
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Secret Cinema
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Culturespaces
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Museum of Ice Cream
- *Disclaimer: Major Players sorted in no particular order