Market Trends of Immune Heath Supplements Industry
This section covers the major market trends shaping the Immune Health Supplements Market according to our research experts:
Increasing Healthcare Costs and Growing Dependence on Supplements
The global marketplace has witnessed a paradigm shift from curative practices to preventive management in healthcare, making it a prime growth factor for the market studied.Rising preference for health supplements to control the increasing healthcare costs is likely to positively affect the market studied.
The introduction of new delivery formats, scientific evidence to support the claims, and increased consumer awareness are expected to fuel the sales of health supplements.On the other hand, the changing consumer preferences across the world has led the manufacturers to adopt a personalized approach to healthcare by investing in preventive products and services to deal with gut and other simpler metabolic disorders. Furthermore, the healthcare costs are substantially high in countries, such as the United States, due to higher per capita out-of-pocket spending on healthcare. Such trends have prompted consumers to opt for an alternative, thus increasing the demand for health supplements.
Asia-Pacific is Expected to Witness Significant Growth
Over the past years, numerous national and international companies have entered the Asia-Pacific region, citing the growth potential attached to each of the developing economies. The growth in the population, along with increasing purchasing power, has eventually facilitated the growth of the health supplement industry. The Asia-Pacific region is both a source of raw materials, such as ginkgo Biloba, and an inspiration for new product lines, such as herbal tonics and drinks based on traditional Chinese medicine and Indian Ayurveda.
As compared to western counterparts, there is a growing trend for self-medication in the region, thus significantly boosting the OTC market. Furthermore, the popularity of traditional products, such as Ayurveda, has attracted global and regional investors to the Asia-Pacific region, where they are focusing on the exports to demand centers, such as Europe and the United States. Countries, such as China, India, Vietnam, and Indonesia, have structured their digital infrastructure investments, making e-commerce a key channel for consumer health product distribution.
