Market Trends of India Automotive Advanced Driver Assistance Systems Industry
Passenger Cars Expected to Remain as the Largest Segment
The passenger car segment is emerging as the largest market for advanced driver assistance systems (ADAS) in India, driven by increasing consumer demand for enhanced safety features and technological advancements.
Government regulations mandating the inclusion of certain safety features in new vehicles are accelerating the adoption of ADAS technologies. As consumers become more aware of the benefits of ADAS, such as enhanced safety, reduced accident rates, and improved driving experience, the demand for these systems is expected to rise.
Moreover, the continuous efforts of automotive manufacturers to innovate and integrate advanced safety features into their passenger car models are expected to further propel the growth of the ADAS market in this segment, making it a key driver of overall market expansion.
- In June 2024, BMW unveiled the fourth-generation X3 globally, featuring significant upgrades, including a new plug-in hybrid powertrain and enhanced ADAS features. The new X3, expected to arrive in India by late 2024 or early 2025, includes advanced safety systems such as front collision warning, lane change warning, lane departure warning, and park assist with reversing assist. This development underscores the increasing integration of ADAS in premium vehicles, setting a benchmark for safety and performance in the Indian market.
- Similarly, in October 2023, Tata Motors launched its updated Harrier and Safari SUVs, which are the first Tata passenger vehicles to come equipped with ADAS features. These features include forward and rear collision warning, autonomous emergency braking, traffic sign recognition, high beam assist, blind spot and rear cross-traffic monitoring, door open alert, and lane departure warning. This development marks a significant step for Tata Motors in enhancing the safety of its vehicle lineup, aligning with global safety standards.
Owing to these developments in the Indian ADAS market, passenger cars are expected to continue holding the largest market share in India.
Parking Assist Systems to Witness Significant Demand
The parking assist system is the largest segment in India's ADAS market. The growth of the segment is driven by a significant increase in consumer demand for enhanced vehicle safety and convenience features.
This system, which aids drivers in parking their vehicles safely and accurately, has gained immense popularity due to the rising number of vehicles and the resulting congestion in urban areas. The growing adoption of compact and mid-sized cars, which are often equipped with parking assist systems as a standard or optional feature, further fuels this demand.
In addition, the convenience of automated parking in tight spaces, which reduces the risk of collisions and damage, has made parking assist systems a highly sought-after feature among Indian consumers.
Moreover, the Indian automotive market is also witnessing a surge in technological advancements and innovations, contributing to the prominence of parking assist systems. Major automakers are integrating advanced sensors, cameras, and artificial intelligence into their vehicles to enhance the functionality and accuracy of parking assist systems.
- In May 2024, Audi India launched the Audi Q3 and Audi Q3 Sportback Bold Edition. The Bold Editions feature multiple advanced features like LED Headlamps with LED rear combination lamps, power-adjustable front seats with four-way lumbar support, parking aid with rearview camera, six airbags, and much more.
Overall, the growing concern for safety and increased demand for advanced features in automobiles are expected to keep driving the market for parking assist systems during the forecast period.
