Market Trends of India Baby Care Products Industry
Increasing Demand for Organic and Herbal Baby Care Products
- The demand for organic and herbal baby care products is increasing in the country owing to the increasing consciousness about the use of synthetic products. Indian parents give utmost importance to baby hygiene. Although a newborn baby’s skin has similar structural components to an adult's, it differs in some characteristics from adult skin. Hence, appropriate care needs to be given to babies to prevent them from rashes, and allergies, and offer appropriate moisturization.
- Owing to this, manufacturers are capitalizing on the rising interest of millennial parents to offer products in line with their interests. They are offering safe and effective products for newborn babies infused with organic and natural ingredients that are gentle on babies with a balanced pH.
- For instance, in July 2023, Himalaya Wellness Company launched the Crème Cleansing Baby Bar, with a pH of 5.5, enriched with the nourishing properties of coconut milk protein and a blend of other natural ingredients. The product is specially formulated for newborns and babies with sensitive skin and is 100% soap-free. The market is expected to grow over the medium term, owing to the increasing demand for herbal and natural baby care products.
Understand The Key Trends Shaping This Market
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Increasing Demand for Moisturizers and Cleaners
- The increasing awareness among consumers regarding the personal hygiene of babies, along with the growing number of working women and expanding income levels, are some factors stimulating the growth of the baby body washes and cleansing gels market in India. According to NITI Aayog, the number of employed persons in India increased from 455 million in 2018 to 522.2 million in 2022, propelling the market growth in the country.
- Additionally, the Internet penetration is increasing in the country. Not only urban consumers, but consumers based in rural areas are also adding to the demand for baby moisturizers and cleansers, attributed to increasing internet penetration across the country. Owing to this, the market players are launching new moisturizers in the market.
- For instance, In July 2022, BabyChakra launched its very first range of baby care products, including moisturizing baby body wash and others that are made with 100% natural and certified organic ingredients. Over the medium term, the demand for baby care products is expected to increase owing to the increasing demand for clean-label baby care products in the country.
