Market Size of India Bed And Bath Linen Industry
Study Period | 2020-2029 |
Base Year For Estimation | 2023 |
Market Size (2024) | INR 526.58 Billion |
Market Size (2029) | INR 773.68 Billion |
CAGR (2024 - 2029) | 8.00 % |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
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India Bed and Bath Linen Market Analysis
The India Bed And Bath Linen Market size is estimated at INR 526.58 billion in 2024, and is expected to reach INR 773.68 billion by 2029, growing at a CAGR of 8% during the forecast period (2024-2029).
India's Bed and Bath Linen Market has some of the major factors attributing to its growth, including the growing housing market, increasing expenditure of consumers on home furnishings, and the increasing awareness of the physical and mental health benefits of good sleeping executions. In addition, the work-from-home revolution caused by lockdowns across the country due to the pandemic has reoriented people’s budgets towards spending on their home bedding products. A large chunk of consumers is working from their beds and spending more time at home, which has consequently upgraded the sleep setup.
Furthermore, factors such as the increasing preference of customers for large beds and mattresses and eco-friendly products, such as organic material, and the popularity of various designs and patterns of embroidered covers are also gaining prominence. With functionality at the core, technical textile products are improving the end product experience, thus driving consumers to adapt to new technical bed and bath linen products with better quality and product lifecycle. With affordable products with better safety and hygiene benefits, Indian consumers have embraced technical bed and bath linen products and are demanding new and innovative products. The demand for premium and designer bed linen with multiple functional benefits is widely accepted, and they are also driving the growth of the industry. There is also an increasing demand for luxury bath linen products, such as hammam towels, especially in the luxury class of hotels and home textile market.
India Bed and Bath Linen Industry Segmentation
Bed linen refers to sheets such as flat sheets and even sometimes duvet and pillow covers. Bath linens are pieces of linen (or other types of fabrics) that are used for washing, wiping, and drying in the bathroom, washroom, cloakroom, study/closet, toilet, sauna, etc. A complete background analysis of the India Bed and Bath Linen Market, which includes a market overview, market size estimation for critical segments, emerging trends in the market, market dynamics, and essential profiles of the company, is covered in the report.
The Bed and Bath Linen Market in India is segmented by product type (bed linen/bath linen), by distribution channel (hypermarkets/supermarkets, specialty stores, e-commerce, and other distribution channels), and by end users (residential/commercial). The report offers market size and forecasts for the Indian bed and bath linen market in value (USD) for all the above segments.
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Other Distribution Channel |
India Bed And Bath Linen Market Size Summary
The India Bed and Bath Linen Market is poised for significant growth, driven by factors such as the expanding housing sector, increased consumer spending on home furnishings, and heightened awareness of the benefits of quality sleep environments. The shift towards remote work, accelerated by the pandemic, has led to a reallocation of consumer budgets towards home bedding products, as individuals spend more time at home and seek to enhance their sleep setups. The market is also witnessing a growing preference for larger beds, eco-friendly products, and innovative designs, with technical textiles improving product quality and lifespan. The demand for premium and designer bed linen, along with luxury bath linen products, is on the rise, particularly in the luxury hotel and home textile segments.
The market's growth is further bolstered by the rapid increase in online retail sales, fueled by high internet penetration and smartphone usage. The Indian handloom industry, known for its unique designs and craftsmanship, plays a significant role in the market, with substantial exports to countries like the U.S., China, and Japan. The industry is characterized by a fragmented landscape, with both large companies like Welspun and mid-size to smaller enterprises expanding their market presence through eco-friendly innovations and new contracts. The 'Make in India' policy, along with low labor costs and advancements in textile technology, has further stimulated growth. Despite challenges from competitors like China and Bangladesh, the Indian market continues to thrive, supported by major players such as Bombay Dyeing, Raymond, and Trident.
India Bed And Bath Linen Market Size - Table of Contents
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1. MARKET INSIGHTS AND DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Growth in e-Commerce
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1.3 Market Restraints/ Challenges
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1.3.1 Counterfeit Products
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1.4 Market Opportunities
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1.4.1 Premium and Luxury Segment
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1.5 Value Chain/ Supply Chain Analysis
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1.6 Porter's Five Forces Analysis
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1.6.1 Bargaining Power of Suppliers
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1.6.2 Bargaining Power of Buyers/ Consumers
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1.6.3 Threat of new Entrants
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1.6.4 Threat of Substitute Products
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1.6.5 Intensity of Competitive Rivalry
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1.7 Insights of Technology Innovations in the Market
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1.8 Insights on Consumer Buying Behaviour in India Bed and Bath Linen Market
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1.9 Impact of COVID-19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Bed Linen
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2.1.1.1 Sheets
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2.1.1.2 Pillow Case
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2.1.1.3 Duvet Case
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2.1.1.4 Other Bed Linens
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2.1.2 Bath Linen
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2.1.2.1 Towels
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2.1.2.2 Bathrobes
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2.1.2.3 Other Bath Linens
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2.2 By End Users
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2.2.1 Residential
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2.2.2 Commercial
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2.3 By Distribution Channel
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2.3.1 Hypermarkets, Supermarkets and Convenience Stores
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2.3.2 Specialty Stores
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2.3.3 Department Stores
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2.3.4 e-Commerce
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2.3.5 Other Distribution Channel
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India Bed And Bath Linen Market Size FAQs
How big is the India Bed And Bath Linen Market?
The India Bed And Bath Linen Market size is expected to reach INR 526.58 billion in 2024 and grow at a CAGR of 8% to reach INR 773.68 billion by 2029.
What is the current India Bed And Bath Linen Market size?
In 2024, the India Bed And Bath Linen Market size is expected to reach INR 526.58 billion.