India Breakfast Cereal Industry Overview
The breakfast cereals market is competitive, with many domestic and global players competing for market share. Some major players in the Indian breakfast cereals market are Kellogg Co., Nestle, PepsiCo, Bagrry's India Ltd, and Marico. Kellogg's fruitloops, Kellogg's raisin bran, Quaker, Wheaties, Nestle fitness, and private brands are gaining attraction in the market. Kellogg's and Nestle top the chart in launching new products. New product launches, market expansion, partnerships, and acquisitions are the preferred strategic approaches most companies in the Indian cereals market adopt. The key market players are significantly investing in the R&D activities in the breakfast cereals market to introduce new and innovative variants to meet the emerging consumer demand for healthy and clean-label food products.
India Breakfast Cereal Market Leaders
-
Kellogg Co.
-
Nestle
-
PepsiCo
-
Bagrry's India Ltd
-
Marico
- *Disclaimer: Major Players sorted in no particular order