India Breakfast Cereals Market Size (2024 - 2029)

The breakfast cereal market in India is experiencing significant growth, driven by changing lifestyles, increased spending power, and a demand for convenience, particularly in urban areas. The market size is expanding as manufacturers focus on nutritional benefits and innovate with diverse flavors and ingredients. Oats have become a prominent subcategory, gaining popularity through mainstream brands. Government initiatives to promote cereal consumption and collaborations with market players are further supporting market expansion.

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Market Size of India Breakfast Cereals Industry

India Breakfast Cereals Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.20 %
Market Concentration Low

Major Players

India Breakfast Cereals Market Major Players

*Disclaimer: Major Players sorted in no particular order

India Breakfast Cereal Market Analysis

Indian breakfast cereals market is expected to witness a CAGR of 8.2% during the next five years.

Cereals have always been a major part of the Indian breakfast, and the breakfast cereals market is growing in India. Breakfast cereal manufacturers are using the nutritional plank as a growth strategy. People's lifestyles are changing with increasing spending power and a higher need for convenience. These factors have encouraged Indians to choose breakfast cereals, especially in urban areas. Oats have emerged as the fastest-growing subcategory in the last few years. Also, the entry of Marico with its Saffola Oats and Pepsico with Quaker oats made its cereals mainstream.

Market players are creating innovative breakfast cereals with different flavors and ingredients and attracting consumers. The Government of India has taken the initiative to educate people about the importance of cereals in daily diets. The government is collaborating with major players in the market and running campaigns through online platforms. For instance, in March 2021, Pepsico India, in collaboration with United Way Delhi, launched an awareness program about a nutritious diet and the importance of whole grains. Increasing disposable incomes, the requirement for nutrition, and consumer preferences are driving the market in India.

India Breakfast Cereal Industry Segmentation

Breakfast cereal is made from processed grains or multiple grains, such as corn, oats, wheat, and others, that are considered the day's first meal. India's breakfast cereals market is segmented by type and distribution channel. Based on type, it is segmented as ready-to-eat and ready-to-cook. By distribution channel, the market is segmented into supermarkets/hypermarkets, independent retailers, online retail stores, specialty stores, convenience stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on the value in USD million.

Product Type
Ready-to-cook Cereals
Ready-to-eat Cereals
Distribution Channel
Convenience Stores
Supermarkets/Hypermarkets
Specialty Stores
Independent Retailers
Online Retail Stores
Other Distribution Channels
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India Breakfast Cereals Market Size Summary

The breakfast cereal market in India is experiencing significant growth, driven by changing consumer lifestyles and increased disposable incomes. As urbanization rises, more consumers are seeking convenient and nutritious breakfast options, leading to a surge in the popularity of breakfast cereals. Manufacturers are leveraging the nutritional benefits of cereals as a key selling point, with oats emerging as a particularly fast-growing subcategory. The market is characterized by constant innovation, with companies introducing new flavors and ingredients to cater to Indian taste preferences, such as spicy and flavorful options. The government's initiatives to promote the importance of whole grains in the diet, in collaboration with major market players, are further supporting market expansion.

The Indian breakfast cereal market is highly competitive, with both domestic and international players vying for market share. Companies like Kellogg Co., Nestle, PepsiCo, Bagrry's India Ltd, and Marico are leading the charge with new product launches and strategic partnerships. The market is also witnessing a rise in startups, contributing to its dynamic nature. The demand for hot cereals, such as oats and porridge, is particularly strong, reflecting consumer preferences for warm and hearty breakfast options. As the market continues to evolve, players are focusing on research and development to introduce innovative and healthy cereal variants, catering to the growing demand for clean-label food products.

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India Breakfast Cereals Market Size - Table of Contents

  1. 1. Market Dynamics

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Ready-to-cook Cereals

      2. 2.1.2 Ready-to-eat Cereals

    2. 2.2 Distribution Channel

      1. 2.2.1 Convenience Stores

      2. 2.2.2 Supermarkets/Hypermarkets

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Independent Retailers

      5. 2.2.5 Online Retail Stores

      6. 2.2.6 Other Distribution Channels

India Breakfast Cereals Market Size FAQs

The India Breakfast Cereals Market is projected to register a CAGR of 8.20% during the forecast period (2024-2029)

Kellogg Co., Nestle, PepsiCo, Bagrry's India Ltd and Marico are the major companies operating in the India Breakfast Cereals Market.

Breakfast Cereal Market in India Report Snapshots

Breakfast Cereal Market in India Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)