Market Trends of India Collagen Industry
Wide Application and Benefits of Collagen Across End-User Industry
- The busy lifestyle and lack of time to follow a healthy skincare routine are anticipated to increase the sale of collagen supplements and collagen-based food & beverages. The higher growth of collagen in the Indian market is attributed to its functionalities, including its ability to maintain active joints and younger-looking skin essential for healthy aging.
- Moreover, the convenience associated with collagen supplements and collagen-infused food & beverages, along with the low or zero side effects of these products, has been the key factor impacting the purchase intentions of collagen-based products across the nation. Thus, collagen helps in improving skin health. It's widely used in beauty supplements across the region. Hence, the huge population base of aged customers across the nation can offer lucrative opportunities for the growth of the market studied.
- According to World Health Organization (WHO), in the year 2021, 67.51% of individuals across India were aged between 15-64 years, and 6.8% were aged 65 years. Collagen-infused products with vitamins, minerals, and blends of all are gaining popularity owing to their great benefits. Some of the brands offering collagen-beauty supplements across India include Oziva, Swissie, Bodywise, and HKVitals, among many others.
- The players offering collagen-based products for consumption have been increasing their production and market penetration, which is further driving the demand for collagen across India. Hence, various functionalities of collagen coupled with the increased awareness among customers regarding the benefits of collagen-based products are anticipated to drive the collagen market in India during the forecast period.
Understand The Key Trends Shaping This Market
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Marine Collagen as the Fastest Growing Segment by Form
- High bioavailability and marine collagen's acceptance as a fat alternative are the major factors expected to contribute towards making the marine collagen source the fastest-growing segment. Additionally, the increasing production of fish in India is also expected to play a crucial role in driving the market studied. The easy availability of raw materials can allow collagen manufacturers across the nation to extract and offer collagen to end-user industries at competitive prices and thrive in the market, which could further propel the market studied.
- According to the Ministry of Fisheries & Animal Husbandry & Dairying (India), the production of marine fish across the region rose from 3.48 million metric tons in the year 2021 to 4.13 million metric tons in the financial year 2022.
- Furthermore, marine-sourced collagen has various health benefits. As per the National Library of Medicine, there has been an increase in the number of scientific studies on the various uses of collagen derived from marine sources. Due to its water solubility, metabolic compatibility, and accessibility, marine collagen can be used as a biomaterial. Marine collagen has been demonstrated to have anti-aging properties by slowing aging in addition to speeding up wound healing. So, many companies have been innovating marine collagen products to boost skin health and for other purposes across the country.
- For instance, in July 2023, CHOSEN, a dermatological skincare brand in India, relaunched TOR Mighty Marine Collagen Powder in pomegranate flavor. Such innovations and increasing awareness about the use of marine collagen products can play a crucial role in driving the market.
- Additionally, research on humans has demonstrated that marine collagen can improve skin elasticity, lessen wrinkles, and improve the overall structure and appearance of skin. Hence, the increased availability of raw materials coupled with the wide range of applications of marine-sourced collagen is expected to drive the marine collagen segment over the upcoming years.
