Market Trends of India Connected Car Industry
This section covers the major market trends shaping the India Connected Car Market according to our research experts:
EVs will Boost the Market's Growth
Currently, India has a minimal volume of electric vehicle sales in the passenger car, but the country is actively trying to transform its public transport greener. India is one of the largest passenger car manufacturing countries in the world, coupled with the digitalization as smartphone users were near to 500 million in 2019. Various players in the market are launching their connected vehicle technology in India. For instance,
- In January 2020, Morris Garages Motor India launched the d ZS Connected Car, which is the first electric internet SUV in India, the car has a driving range of 340 km on a full charge. The ZS Connected Car vehicle has been awarded five stars at the Euro NCAP crash tests.
- Kia Motors India launched KIA Seltos. It comes equipped with the UVO connected car technology, which offers features, such as AI voice command, stolen vehicle tracking, auto collision notification, SOS-emergency assistance, remote engine start and stops, remotely operated air purifier, geofence, time fence, speed, and valet information. KIA has launched the electric variant of Seltos for the South Korean market, and in the coming year, it will be competing with other electric connected cars in India.
SUVs Expected to Lead the Market
India is following the global pattern of the rise in sales of the SUVs, and it is expected SUV to lead the vehicle type in India over the forecast period. The surge in the sales of SUVs is mainly because of the growing demand for space and advanced technology, and people are willing to pay extra costs for the latest technology in their cars. Many new connected cars which are launched or going to enter in the market are mainly the SUVs. For instance,
- Nissan India KICKS comes equipped with NissanConnect connected car technology, and It enables smartwatch connectivity with lots of features such as tow alerts, service reminders, speed. According to the company, it is the first factory-fitted connected car that is using an embedded Telematics Control Unit and which is also able to read vehicle CAN signal.
- Hyundai Venue comes with BlueLink connected technology. Some of the features that the Venue will have in India are geo-fencing, speed alerts, SOS, panic notifications, destination sharing, and road-side assistance. Hyundai BlueLink has a tamper-proof eSIM, which is provided by the telecom company Vodafone Idea of India.
