India D2C E-commerce Market Share

Market Share of India D2C E-commerce Industry

Many local firms have expanded in the Indian D2C e-commerce market, resulting in fierce competition. Some key players are Mamaearth, BoAt (Imagine Marketing Services Pvt. Ltd), and Bewakoof Brands Pvt. Ltd. Product launches, high expenses on R&D, and acquisitions and partnerships are the growth strategies adopted by such companies to sustain the intense competition.

• March 2024 - POP, an e-commerce company, announced the upcoming launch of a marketplace featuring a carefully selected collection of modern digital-first brands. Customers will have the opportunity to receive discounts by using reward currency. The company's goal is to establish this direct-to-consumer (D2C) marketplace through a straightforward approach, allowing brands to take advantage of valuable data and insights, as well as POPcoins. Additionally, the company plans to integrate everyday payments and direct-to-consumer e-commerce within its marketplace app, which is expected to revolutionize the industry.
• November 2023 - AJIO, the fashion e-commerce platform under Reliance Retail, introduced AJIOGRAM, a D2C-focused interactive online platform. The goal is to support Indian fashion startups that are pushing boundaries with their unique vision and innovative products. AJIO plans to collaborate with 200 local D2C brands in the upcoming year to provide customers with a diverse selection of styles ranging from streetwear to fast fashion, artisanal designs, minimalistic pieces, quiet luxury, and slow and sustainable fashion.

India D2C E-commerce Market Leaders

1. Mamaearth (Honasa Consumer Private Limited)

2. BoAt lifestyle (Imagine Marketing Services Pvt. Ltd.)

3. Licious (Delightful Gourmet Pvt Ltd.)

4. Melorra

5. Wakefit Innovations Pvt. Ltd.

*Disclaimer: Major Players sorted in no particular order