Market Trends of india dairy Industry
Growing health consciousness and increasing Western culture impact the consumption of dairy products
- In terms of consumption, India’s per capita milk consumption is estimated to increase by 2.12% during 2023-2024. Uttar Pradesh, Rajasthan, Gujarat, Maharashtra, and Bihar are the major states for the country’s dairy consumption.
- Increasing health-conscious consumers are moving toward milk and related products to supplement food with the nutrition required for the body. Most people consume milk with tea, coffee, shakes, or other drinks. About a third of the national population is under the age of 14, a group inclined to consume higher quantities of milk.
- With the adoption of Western culture and changing food habits, the demand for cheese has increased in India. Additionally, there’s a strong demand from the fast-food sector as well, where foreign food service is strategically expanding its presence. In 2021, India had 1,4095 Domino’s Pizza outlets, while it was 830 in 2014.
- Yogurt is referred to as curd in the country, and there is high consumption of plain yogurt as it is typically consumed as part of a meal or refreshment by the Indian population in their daily routine.
- Ice cream is a popular refreshment for Indians and is registering an increase in consumption every year. This upswing in demand is largely due to early summers and subsequent rises in temperatures, the availability of various flavors, and the opening of ice cream parlors. Baskin Robbins currently operates more than 800 exclusive ice cream parlous across over 230 cities, making it one of the largest exclusive ice cream retail chains in India. Eventually, the production also increased to suffice the growing consumption of ice cream. India produced more than 200 million liters of ice cream in 2020. This was a significant increase from 2015.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Rising demand for butter in international markets leading to the growth in the production of butter
- Changing weather conditions, coupled with fodder and grain prices, largely impact the production of milk in the country
- Support from government agencies drives the market