India E-Commerce Packaging Market Size (2024 - 2029)

The Indian e-commerce packaging market is experiencing significant growth, driven by the expanding e-commerce sector, which is one of the largest consumers of packaging in the country. This growth is fueled by the consumer electronics, fashion, apparel, and personal care industries, alongside the rising omnichannel business model. Despite these opportunities, challenges such as a lack of awareness in rural areas, distrust in online platforms, and a weak technological foundation hinder the market's expansion. The COVID-19 pandemic further disrupted the market by restricting the movement of goods and disrupting supply chains.

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Market Size of India E-Commerce Packaging Industry

india e-commerce packaging market cagr
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 12.97 %
Market Concentration Low

Major Players

India E-Commerce Packaging Market Major Players

*Disclaimer: Major Players sorted in no particular order

India E-Commerce Packaging Market Analysis

The Indian e-commerce packaging market is projected to register a CAGR of 12.97% during the forecast period. E-commerce is one of the largest end users of packaging in the country, exploiting the opportunities in the packaging landscape, driven by a young demographic profile with increasing internet penetration and relatively better economic performance in the past few years.

  • This rapid growth in the e-commerce market is principally driven by the consumer electronics, fashion, apparel, and personal care industries. Considerable investments in consumer electronics, personal care, and fashion and apparel are creating scope for the expansion of packaging opportunities.
  • The rising omnichannel business model in the country, where one can shop online and offline, has also boosted the e-commerce market. Omnichannel retailers, such as Shoppers Stop Ltd and Infiniti Retail Limited Croma, are experiencing growth in their sales. They also provide faster delivery with lower shipping costs of packaging as they can ensure delivery from their offline stores in the city.
  • To boost the participation of foreign players in the e-commerce landscape, the Indian government hiked the limit of foreign direct investment (FDI) in the e-commerce marketplace model up to 100% (in B2B models).
  • The expansion of the e-commerce packaging business needs to be improved by a lack of awareness in rural areas, and online platform distrust also affects goods purchases made online. This trend is preventing the e-commerce packaging sector from growing. A weak foundation and a lack of technological expertise hinder the expansion of the e-commerce packaging sector.
  • With the COVID-19 outbreak, the Indian e-commerce packaging industry witnessed a significant decline in growth due to the lockdown in the country. This factor restricted the movement of e-commerce goods and disrupted the supply chain in the country.

India E-Commerce Packaging Industry Segmentation

E-commerce is one of the largest end users of packaging in India, exploiting the opportunities in the packaging landscape with the rapid growth in the market driven by the fashion and apparel, consumer electronics, personal care industries.

The Indian e-commerce packaging market is segmented by type (boxes and protective packaging) and end-user industry (fashion and apparel, consumer electronics, food and beverage, and personal care products).

By Type
Boxes
Protective Packaging
Other Types of Packaging
By End-user Industry
Fashion and Apparel
Consumer Electronics
Food and Beverage
Personal Care Products
Other End-user Industries
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India E-Commerce Packaging Market Size Summary

The Indian e-commerce packaging market is experiencing robust growth, driven by the expanding e-commerce sector, which is a significant consumer of packaging solutions. This growth is fueled by a young demographic with increasing internet access and improved economic conditions. The market is primarily propelled by industries such as consumer electronics, fashion, apparel, and personal care, which are making substantial investments and creating new packaging opportunities. The rise of omnichannel retailing, where consumers can shop both online and offline, has further bolstered the market. However, challenges such as limited awareness in rural areas, distrust in online platforms, and a lack of technological expertise hinder the sector's expansion. The COVID-19 pandemic initially disrupted the market, but the demand for protective packaging, particularly in consumer electronics, is set to witness significant growth as e-retailing continues to expand.

The market is characterized by a fragmented landscape with intense competitive rivalry, driven by innovations in design, technology, and application. Key players like Packman Packaging and Oji India Packaging Pvt Ltd are leading the charge, with companies like Storopack focusing on sustainable packaging solutions. The demand for protective packaging is growing across various applications, including food, electronics, cosmetics, and pharmaceuticals, with products like air pillows and bubble packaging gaining traction. The fashion and apparel sector, in particular, is contributing significantly to the market's growth, with corrugated boxes and courier bags being widely used for their durability and cost-effectiveness. The Indian e-commerce packaging market is poised for further expansion, supported by increasing disposable incomes, media exposure, and the limited reach of traditional retail in smaller cities, providing ample opportunities for online retailers.

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India E-Commerce Packaging Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Boxes

      2. 2.1.2 Protective Packaging

      3. 2.1.3 Other Types of Packaging

    2. 2.2 By End-user Industry

      1. 2.2.1 Fashion and Apparel

      2. 2.2.2 Consumer Electronics

      3. 2.2.3 Food and Beverage

      4. 2.2.4 Personal Care Products

      5. 2.2.5 Other End-user Industries

India E-Commerce Packaging Market Size FAQs

The India E-Commerce Packaging Market is projected to register a CAGR of 12.97% during the forecast period (2024-2029)

Packman Packaging, U-Pack , Ecom Packaging , Avon Pacfo Services Llp and TGI Packaging Pvt. Ltd are the major companies operating in the India E-Commerce Packaging Market.

India E-Commerce Packaging Market Report Snapshots

India E-Commerce Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)