Market Share of India Energy Bar Industry
The most active companies in the Indian energy bar market include Unibic, Yoga Bar, General Mills, HealthKart, and Eat Anytime, which hold a significant market share. Manufacturers are incorporating measures to increase their product visibility in the retail shelf, by expanding their distribution channel and adopting innovative marketing strategies. Some of the players have positioned and marketed specific bars with particular ingredients/health benefits targeting a specific gender. This strategy of launching target-oriented products gives the feeling of personalization to consumers, as they could be specifically created for their needs.
India Energy Bar Market Leaders
-
General Mills
-
EAT Anytime
-
Health Kart
-
Unibic
-
Sproutlife foods
*Disclaimer: Major Players sorted in no particular order
