Market Size of India Energy Bar Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 10.80 Million |
| Market Size (2029) | USD 20.40 Million |
| CAGR (2024 - 2029) | 13.56 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
India Energy Bar Market Analysis
The India Energy Bar Market size is estimated at USD 10.80 million in 2024, and is expected to reach USD 20.40 million by 2029, growing at a CAGR of 13.56% during the forecast period (2024-2029).
During the pandemic of Covid-19 India's energy and protein bar firms started expanding their business into online channels and exporting to different countries. Fit sport nutrition foods, a Hyderabad-based company specializing in energy and protein bars, has ventured into the highly competitive US market with a bigger bar via a listing on Amazon. During the pandemic, people shifted to a healthier and fitness freak life which gave rise to the demand for the gym-goers.
Consumer demand for convenient and healthy on-the-go snack options has by far been the primary attribute for sales of energy bars in the country. Increasing health-consciousness, active lifestyles, and awareness about the benefits of consumption of smaller meals are further leading to the increased consumption of snacks, which is expected to drive the demand for energy bars. Increasing sports participation and the increasing gym-going population are expected to further propel the growth of energy bars. However, energy bars in India are perceived to be high-priced in comparison with regular snack bars. This has provided an opportunity for Indian players such as Patanjali to come up with energy bars that are offered at a lower price.
India Energy Bar Industry Segmentation
Energy bars are known to be a bar-shaped food which contain almost all minimal nutrition that the body requires to produce and boost up energy. It is made with whole grains, nuts, and seeds. These comprise carbs which breaks down into sugar providing energy to the body. India's energy bar market is segmented by distribution channels such as supermarkets/hypermarkets, convenience stores, pharmacies & drug stores, online retail stores, and other distribution channels. The other distribution channels include specialty stores and vending machines. The report offers market size and forecasts for energy bar in Value (USD million) for all the above segments.
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies And Drug Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
India Energy Bar Market Size Summary
The protein bar market in India is experiencing significant growth, driven by a shift in consumer preferences towards healthier and more convenient snacking options. The pandemic has accelerated this trend, with companies expanding their reach through online channels and international markets. The increasing health consciousness among consumers, coupled with a rise in active lifestyles and sports participation, has led to a surge in demand for energy bars. These bars are perceived as a quick and efficient source of nutrition, particularly for gym-goers and athletes. Despite the higher price point compared to regular snack bars, the market is witnessing the entry of Indian players offering more affordable alternatives, catering to the growing demand for fortified and nutritious foods.
The market landscape is characterized by the presence of key players such as Unibic, Yoga Bar, General Mills, HealthKart, and Eat Anytime, who are actively enhancing their product visibility and distribution channels. Innovations in product offerings, such as targeted bars with specific health benefits, are gaining traction, providing a sense of personalization to consumers. The popularity of energy bars is further bolstered by their convenience, especially with disposable packaging that maintains hygiene. As health clubs and fitness centers continue to grow, they play a crucial role in promoting these products, contributing to the market's expansion. The introduction of new flavors and product lines, such as those by Yoga Bar and Clif Bar & Company, reflects the dynamic nature of the market, catering to diverse consumer preferences and dietary needs.
India Energy Bar Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Distribution Channel
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2.1.1 Supermarkets/Hypermarkets
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2.1.2 Convenience Stores
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2.1.3 Pharmacies And Drug Stores
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2.1.4 Online Retail Stores
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2.1.5 Other Distribution Channels
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India Energy Bar Market Size FAQs
How big is the India Energy Bar Market?
The India Energy Bar Market size is expected to reach USD 10.80 million in 2024 and grow at a CAGR of 13.56% to reach USD 20.40 million by 2029.
What is the current India Energy Bar Market size?
In 2024, the India Energy Bar Market size is expected to reach USD 10.80 million.
