India Energy Drinks Market Size
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Study Period | 2018 - 2030 |
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Market Size (2024) | USD 0.74 Billion |
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Market Size (2030) | USD 1.01 Billion |
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Largest Share by Soft Drink Type | Traditional Energy Drinks |
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CAGR (2024 - 2030) | 5.46 % |
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Fastest Growing by Soft Drink Type | Natural/Organic Energy Drinks |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
India Energy Drinks Market Analysis
The India Energy Drinks Market size is estimated at 0.74 billion USD in 2024, and is expected to reach 1.01 billion USD by 2030, growing at a CAGR of 5.46% during the forecast period (2024-2030).
0.74 Billion
Market Size in 2024 (USD)
1.01 Billion
Market Size in 2030 (USD)
4.26 %
CAGR (2018-2023)
5.46 %
CAGR (2024-2030)
Largest Segment by Soft Drink Type
30.99 %
value share, Traditional Energy Drinks, 2023
Unique and innovative product offerings by domestic manufactuers in response to the growing health and fitness consciousness consumers is driving the segment growth
Largest Segment by Packaging Type
50.41 %
value share, PET Bottles, 2023
The portability and affordability of PET bottles alongside the growing investment in PET bottle recycling projectsto support circular economy is drivign the segment growth
Fastest-growing segment by Soft Drink Type
6.94 %
Projected CAGR, Natural/Organic Energy Drinks, 2024-2030
Additional health benefits due to the composition of botanical extracts, natural sweeteners, and organic fruit juices drives the consumer preference for organic energy drinks
Fastest-growing segment by Packaging Type
6.66 %
Projected CAGR, Glass Bottles, 2024-2030
The rising importance of sustainable packaging in the food and beverage industry with the influence of government policies is estimated to drive the segment growth
Leading Market Player
44.20 %
market share, Red Bull GmbH, 2022
Red Bull GmbH has emerged as the market leader due to extensive investments in advertisement capaigns and brand ambassador programs for effective brand awareness
The rising prevalence of diabetes and perennially favorite flavors expected to drive the demand for the energy drinks market in the future
- Energy drinks hold a significant market share, registering a growth rate of 9.22% by value from 2020 to 2023. While perennial flavor favorites like lemon, lime, orange, and berry continue to be preferred choices among traditional energy drink consumers, major energy drink brands like Red Bull and Monster Energy have been taking chances on new flavors, with watermelon and mango being the top flavors for new product development.
- Sugar-free energy drinks hold a significant market share in the Indian energy drinks market. The segment registered a growth rate of 17.05% by value from 2020 to 2023. The increasing diabetic population is inclining toward sugar-free energy drinks in the market. In India, an estimated 77 million people above the age of 18 years are suffering from diabetes, and nearly 25 million are prediabetics in the country. Low-carb energy drinks are designed to provide sustained energy and help accelerate the metabolic state. Therefore, this factor is driving the growth of the Indian energy drinks market.
- Natural and organic energy drinks are the fastest-growing energy drink types consumed in the country. They are projected to register a CAGR of 6.94% by value from 2024 to 2030. Consumers, particularly millennials and the younger generation, are becoming more conscious of their dietary choices and actively seeking organic and natural alternatives across the energy drink categories. India has the largest youth population in the world, with more than 65% of its population aged under 35 years old. These health-focused energy drinks often rely on natural, botanical sources of caffeine like guarana, yerba mate, and green tea extract. Functional ingredients are expected to appeal to consumers and expand the reach of energy drinks over 2024-2030.
Understand The Key Trends Shaping This Market
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India Energy Drinks Market Trends
The increasing demand for energy drinks is driven by the growing need for immediate energy and alertness, particularly among young people
- Energy drinks tend to be more popular among the urban population. Young adults and college students are often drawn to these beverages due to their association with a modern, active lifestyle.
- Attractive packaging may catch consumers' attention, and different sizes can cater to various consumption needs. Health-conscious consumers may pay attention to the sugar content of energy drinks. Lower sugar or sugar-free options are preferred by those looking to reduce their sugar intake.
- Consumers may opt for energy drinks that fit within their budget, and promotions or discounts can encourage purchases. Government taxation and regulation on energy drinks impact the price and availability of energy drinks.
- Energy drinks contain caffeine and high consumption of caffeine may increase the risk of a wide range of health problems, such as diabetes, poor mental health, etc. Hence, players operating in the industry are regulating the use of few concerning ingredients from their products.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Leading players are experimenting with alternative sugar compositions that contributes to the low calories and the improvement of overall taste impression.
- Brands are emphasizing the health benefits of their energy drinks such as natural ingredients, reduced sugar content and added vitamins
India Energy Drinks Industry Overview
The India Energy Drinks Market is fairly consolidated, with the top five companies occupying 91.84%. The major players in this market are Anheuser-Busch InBev SA/NV, Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH and The Coca-Cola Company (sorted alphabetically).
India Energy Drinks Market Leaders
Anheuser-Busch InBev SA/NV
Monster Beverage Corporation
PepsiCo, Inc.
Red Bull GmbH
The Coca-Cola Company
Other important companies include BPI Sports, LLC, Ghodawat Consumer Limited, Hector Beverages Private Limited, Hell Energy Magyarország Korlátolt Felelosségu Társaság, Ocean Drinks Private Limited, Radiohead Brands Private Limited, Tata Consumer Products Ltd.
*Disclaimer: Major Players sorted in alphabetical order.
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India Energy Drinks Market News
- September 2023: PepsiCo India launched a limited edition flavor of its Sting Energy drink, called Sting Blue Current. Sting Blue Current is available at 200 ml in single-serve packs across India.
- July 2023: Radiohead Brands, the parent company of Jimmy’s Cocktails, has secured USD 1.3 Million in a pre-series A funding round from Vijay Shekhar Sharma and Prath Ventures. The proceeds will be used for the expansion of its new energy drink, Hustle.
- May 2023: Anheuser Busch InBev India (AB InBev) has launched its new energy drink Budweiser Beats in India in 2021.
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India Energy Drinks Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Consumer Buying Behaviour
- 4.2 Innovations
- 4.3 Brand Share Analysis
- 4.4 Regulatory Framework
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
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5.1 Soft Drink Type
- 5.1.1 Energy Shots
- 5.1.2 Natural/Organic Energy Drinks
- 5.1.3 Sugar-free or Low-calories Energy Drinks
- 5.1.4 Traditional Energy Drinks
- 5.1.5 Other Energy Drinks
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5.2 Packaging Type
- 5.2.1 Glass Bottles
- 5.2.2 Metal Can
- 5.2.3 PET Bottles
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5.3 Distribution Channel
- 5.3.1 Off-trade
- 5.3.1.1 Convenience Stores
- 5.3.1.2 Online Retail
- 5.3.1.3 Supermarket/Hypermarket
- 5.3.1.4 Others
- 5.3.2 On-trade
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Anheuser-Busch InBev SA/NV
- 6.4.2 BPI Sports, LLC
- 6.4.3 Ghodawat Consumer Limited
- 6.4.4 Hector Beverages Private Limited
- 6.4.5 Hell Energy Magyarország Korlátolt Felelosségu Társaság
- 6.4.6 Monster Beverage Corporation
- 6.4.7 Ocean Drinks Private Limited
- 6.4.8 PepsiCo, Inc.
- 6.4.9 Radiohead Brands Private Limited
- 6.4.10 Red Bull GmbH
- 6.4.11 Tata Consumer Products Ltd
- 6.4.12 The Coca-Cola Company
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- CONSUMER BUYING BEHAVIOUR
- Figure 2:
- INNOVATIONS
- Figure 3:
- BRAND SHARE ANALYSIS
- Figure 4:
- VOLUME OF ENERGY DRINKS MARKET, LITRES, INDIA, 2018 - 2030
- Figure 5:
- VALUE OF ENERGY DRINKS MARKET, USD, INDIA, 2018 - 2030
- Figure 6:
- VOLUME OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, LITRES, INDIA, 2018 - 2030
- Figure 7:
- VALUE OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, USD, INDIA, 2018 - 2030
- Figure 8:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, INDIA, 2018 VS 2024 VS 2030
- Figure 9:
- VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, INDIA, 2018 VS 2024 VS 2030
- Figure 10:
- VOLUME OF ENERGY SHOTS MARKET, LITRES, INDIA, 2018 - 2030
- Figure 11:
- VALUE OF ENERGY SHOTS MARKET, USD, INDIA, 2018 - 2030
- Figure 12:
- VALUE SHARE OF ENERGY SHOTS MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2023 VS 2030
- Figure 13:
- VOLUME OF NATURAL/ORGANIC ENERGY DRINKS MARKET, LITRES, INDIA, 2018 - 2030
- Figure 14:
- VALUE OF NATURAL/ORGANIC ENERGY DRINKS MARKET, USD, INDIA, 2018 - 2030
- Figure 15:
- VALUE SHARE OF NATURAL/ORGANIC ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2023 VS 2030
- Figure 16:
- VOLUME OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, LITRES, INDIA, 2018 - 2030
- Figure 17:
- VALUE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, USD, INDIA, 2018 - 2030
- Figure 18:
- VALUE SHARE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2023 VS 2030
- Figure 19:
- VOLUME OF TRADITIONAL ENERGY DRINKS MARKET, LITRES, INDIA, 2018 - 2030
- Figure 20:
- VALUE OF TRADITIONAL ENERGY DRINKS MARKET, USD, INDIA, 2018 - 2030
- Figure 21:
- VALUE SHARE OF TRADITIONAL ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2023 VS 2030
- Figure 22:
- VOLUME OF OTHER ENERGY DRINKS MARKET, LITRES, INDIA, 2018 - 2030
- Figure 23:
- VALUE OF OTHER ENERGY DRINKS MARKET, USD, INDIA, 2018 - 2030
- Figure 24:
- VALUE SHARE OF OTHER ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2023 VS 2030
- Figure 25:
- VOLUME OF ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, INDIA, 2018 - 2030
- Figure 26:
- VALUE OF ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, INDIA, 2018 - 2030
- Figure 27:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2018 VS 2024 VS 2030
- Figure 28:
- VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, INDIA, 2018 VS 2024 VS 2030
- Figure 29:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, INDIA, 2018 - 2030
- Figure 30:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, INDIA, 2018 - 2030
- Figure 31:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, INDIA, 2023 VS 2030
- Figure 32:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, INDIA, 2018 - 2030
- Figure 33:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, INDIA, 2018 - 2030
- Figure 34:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, INDIA, 2023 VS 2030
- Figure 35:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, INDIA, 2018 - 2030
- Figure 36:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, INDIA, 2018 - 2030
- Figure 37:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, INDIA, 2023 VS 2030
- Figure 38:
- VOLUME OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, INDIA, 2018 - 2030
- Figure 39:
- VALUE OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, INDIA, 2018 - 2030
- Figure 40:
- VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2018 VS 2024 VS 2030
- Figure 41:
- VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, INDIA, 2018 VS 2024 VS 2030
- Figure 42:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, INDIA, 2018 - 2030
- Figure 43:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, INDIA, 2018 - 2030
- Figure 44:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, INDIA, 2018 VS 2024 VS 2030
- Figure 45:
- VOLUME SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, INDIA, 2018 VS 2024 VS 2030
- Figure 46:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, INDIA, 2018 - 2030
- Figure 47:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, INDIA, 2018 - 2030
- Figure 48:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, INDIA, 2023 VS 2030
- Figure 49:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, INDIA, 2018 - 2030
- Figure 50:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, INDIA, 2018 - 2030
- Figure 51:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, INDIA, 2023 VS 2030
- Figure 52:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, INDIA, 2018 - 2030
- Figure 53:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, INDIA, 2018 - 2030
- Figure 54:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, INDIA, 2023 VS 2030
- Figure 55:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, INDIA, 2018 - 2030
- Figure 56:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, INDIA, 2018 - 2030
- Figure 57:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, INDIA, 2023 VS 2030
- Figure 58:
- VOLUME OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, INDIA, 2018 - 2030
- Figure 59:
- VALUE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, INDIA, 2018 - 2030
- Figure 60:
- VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, INDIA, 2023 VS 2030
- Figure 61:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, INDIA, 2020 - 2023
- Figure 62:
- MOST ADOPTED STRATEGIES, COUNT, INDIA, 2020 - 2023
- Figure 63:
- VALUE SHARE OF MAJOR PLAYERS, %, INDIA, 2022
India Energy Drinks Industry Segmentation
Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel.
- Energy drinks hold a significant market share, registering a growth rate of 9.22% by value from 2020 to 2023. While perennial flavor favorites like lemon, lime, orange, and berry continue to be preferred choices among traditional energy drink consumers, major energy drink brands like Red Bull and Monster Energy have been taking chances on new flavors, with watermelon and mango being the top flavors for new product development.
- Sugar-free energy drinks hold a significant market share in the Indian energy drinks market. The segment registered a growth rate of 17.05% by value from 2020 to 2023. The increasing diabetic population is inclining toward sugar-free energy drinks in the market. In India, an estimated 77 million people above the age of 18 years are suffering from diabetes, and nearly 25 million are prediabetics in the country. Low-carb energy drinks are designed to provide sustained energy and help accelerate the metabolic state. Therefore, this factor is driving the growth of the Indian energy drinks market.
- Natural and organic energy drinks are the fastest-growing energy drink types consumed in the country. They are projected to register a CAGR of 6.94% by value from 2024 to 2030. Consumers, particularly millennials and the younger generation, are becoming more conscious of their dietary choices and actively seeking organic and natural alternatives across the energy drink categories. India has the largest youth population in the world, with more than 65% of its population aged under 35 years old. These health-focused energy drinks often rely on natural, botanical sources of caffeine like guarana, yerba mate, and green tea extract. Functional ingredients are expected to appeal to consumers and expand the reach of energy drinks over 2024-2030.
| Soft Drink Type | Energy Shots | |
| Natural/Organic Energy Drinks | ||
| Sugar-free or Low-calories Energy Drinks | ||
| Traditional Energy Drinks | ||
| Other Energy Drinks | ||
| Packaging Type | Glass Bottles | |
| Metal Can | ||
| PET Bottles | ||
| Distribution Channel | Off-trade | Convenience Stores |
| Online Retail | ||
| Supermarket/Hypermarket | ||
| Others | ||
| Distribution Channel | On-trade |
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Market Definition
- Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
- Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
- Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
- Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
| Keyword | Definition |
|---|---|
| Carbonated Soft Drinks | Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners. |
| Standard Cola | Standard Cola is defined as the original flavor of cola soda. |
| Diet Cola | A cola-based soft drink containing no or low amounts of sugar |
| Fruit Flavored Carbonates | A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences. |
| Juice | Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. |
| 100% Juice | Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice. |
| Juice Drinks (up to 24% Juice) | Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract. |
| Nectars (25-99% Juice) | Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit |
| Juice concentrates | Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate. |
| RTD Coffee | Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase. |
| Iced Coffee | An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it. |
| Cold Brew Coffee | Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours. |
| RTD Tea | Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation |
| Iced Tea | Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold. |
| Green Tea | Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss. |
| Herbal Tea | Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water. |
| Energy Drink | A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients. |
| Sugar-free or Low-calories Energy Drinks | Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories. |
| Traditional Energy Drink | Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy. |
| Natural/Oraganic Energy Drinks | Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts. |
| Energy Shots | A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks. |
| Sports Drink | Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise. |
| Isotonic | Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate. |
| Hypertonic | Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise. |
| Hypotonic | Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body. |
| Electrolyte-Enhanced Water | Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium. |
| Protein-based Sport Drinks | Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown. |
| On-Trade | The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs |
| Off-Trade | Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away. |
| Convenience Store | A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline. |
| Specialty store | A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods |
| Online Retail | Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website. |
| Aseptic Packaging | Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc. |
| PET Bottle | PET bottle means a bottle made of polyethylene terephthalate. |
| Metal Cans | Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products. |
| Disposable Cups | Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages. |
| Gen Z | A way of referring to the group of people who were born in the late 1990s and early 2000s. |
| Millenial | Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial |
| Taurine | Taurine is an amino acid that supports immune health and nervous system function. |
| Bars & Pubs | It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises. |
| Café | It is a foodservice establishment serving refreshments (mainly coffee) and light meals. |
| On the go | It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate. |
| Internet Penetration | The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet. |
| Vending Machine | A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted |
| Discount store | A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. |
| Clean Label | Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed. |
| Caffeine | An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance. |
| Extreme sport | Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk. |
| High-intensity interval training | It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements. |
| Shelf life | The length of time for which an item remains usable, fit for consumption, or saleable. |
| Cream Soda | Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float |
| Root Beer | Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated. |
| Vanilla Soda | A carbonated soft drink flavoured with vanilla. |
| Dairy-Free | A product that does not contain any milk or milk products from cows, sheep or goats. |
| Caffeine-Free Energy Drinks | Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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