India Food Sweetener Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.20 Billion |
| Market Size (2029) | USD 3.74 Billion |
| CAGR (2024 - 2029) | 3.17 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
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India Food Sweetener Market Analysis
The India Food Sweetener Market size is estimated at USD 3.20 billion in 2024, and is expected to reach USD 3.74 billion by 2029, growing at a CAGR of 3.17% during the forecast period (2024-2029).
As health and immune system concerns rise, India's food and beverage landscape is witnessing a surge in low/no sweetener products. Also, the prevalence of obesity has led to a significant rise in consumer preference for natural and organic food and beverage products. Agriculture and Agri-Food Canada reported that India's retail sales of health and wellness foods and beverages surpassed USD 13 billion in 2023. This trend has prompted players to introduce alternatives to cater to the growing demand for low-sugar options. For instance, Malaysia-based PureCircle, a stevia supplier, has collaborated with top food and beverage companies to introduce stevia-based variants of well-known food and beverages, including PepsiCo's 7Up and Tropicana, Coca-Cola's Maaza Gold, and Danone's Yakult. The company aims to grow its Starleaf variety in India and raise farm revenues.
Further, with increasing urbanization and changing lifestyles, dietary habits in India are changing. There is a rising demand for convenience, which is offered by processed goods like sugar-based ready-to-eat foods, beverages, snacks, and frozen dinners. These are among a few key drivers of the global food sweeteners market. Both developed and developing nations are experiencing an uptick in the demand for processed and packaged foods. Agri Canada reported that India saw 8,961 launches of functional food and beverage products from January 2018 to December 2022. Moreover, in 2023, India's packaged food retail sales reached approximately USD 99.9 million. This surge is not only fueling the need for advanced food packaging solutions but also driving demand for high-fructose corn syrup in the global food and beverage industry.
India Food Sweetener Market Trends
Rising Diabetic and Obese Populations Fuel Demand for Natural, Zero-calorie Sweeteners like Stevia
The rising tide of obesity and diabetes, coupled with a global shift toward low-sugar and no-calorie diets, is propelling the demand for natural sweeteners worldwide. A study in Lancet, a prominent medical journal, highlighted that by 2022, 70% of India's urban population was either overweight or obese. Furthermore, the study underscored that 30 million Indian adults grapple with excess weight, while an additional 62 million diabetics exhibit obesity-linked traits like heightened body fat and abdominal adiposity.
These alarming diabetes and obesity figures are set to buoy India's food sweetener market in the coming years. With diabetes and obesity on the rise, consumers are increasingly turning to zero-calorie natural sweeteners to manage their blood sugar levels and lead healthier lives. Consequently, the demand for stevia, aligning well with these health-conscious preferences, is on a notable upswing, leading to a surge in the consumption of low-calorie sweeteners in the food and beverage industry.
Notably, organic stevia extracts, being plant-based and boasting zero sugar, carbs, and calories, are witnessing a significant uptick in demand. For instance, Arboreal Stevia, operating under the brand ArboPURE, offers a diverse range of natural stevia extracts directly sourced from the stevia leaf through an organic extraction process. These extracts, available in various grades like Reb A and Reb M, find applications as both sweeteners and flavors, catering to a broad spectrum of consumer needs. With a growing appetite for clean-label ingredients and low-calorie sweeteners, India's market is witnessing a pronounced shift toward natural and zero-calorie sweeteners, driven by an escalating health consciousness.
Rising Prevalence of the Confectionery & Bakery Segments Propelling the Demand for Food Sweeteners
India has a rich and diverse culinary tradition, which includes a deep appreciation for sweets and desserts. Sweets are an integral part of Indian culture, often used to celebrate special occasions, religious festivals, and social gatherings. Despite the growing awareness of health issues related to excess sugar consumption, the admiration for sweets remains strong in India. As per LocalCircle, in November 2023, a survey in India revealed that the majority of people enjoyed consuming traditional Indian sweets once or twice a month. However, a small percentage of participants, around 8%, reported consuming these sweets daily. There is a growing emphasis on healthier alternatives and sugar-free choices, including sweets made with artificial sweeteners or natural sweeteners. The Indian market has also observed an increase in the availability of sugar-free and low-sugar varieties of traditional sweets to appeal to health-conscious consumers. The integration of sugar substitutes in baked goods and sweets with functional and nutraceutical properties is a growing trend, focusing on improving specific health outcomes. For instance, prebiotic sweeteners are being used to sweeten probiotic-rich products.
Consumer preferences are evolving, and consumers are increasingly leaning toward tastes, exotic flavors, and textures. Post-pandemic, there has been a notable pivot toward mindful indulgences, portion control, and nutritionally fortified snacks. This shift is evident in the rising popularity of high-fiber, high-protein baked goods like dry fruit cakes and nutty cookies. Additionally, there is a marked preference for natural, plant-based ingredients in baking, especially natural sweeteners and trans-fat-free options, which are outpacing traditional ingredients. Today's bakeries are not just sweetening their creations but also leveraging sweeteners for functional benefits, like extending shelf life and enhancing textures. For instance, gluten-free cookies and cakes often feature sweeteners such as maltitol and sorbitol, not just for sweetness but also to mimic traditional textures.
Moreover, changing lifestyles, particularly in urban centers, are fueling demand for convenient food options, especially confectioneries. The need for on-the-go, ready-to-eat sweet treats is surging, particularly among busy professionals and millennials who seek indulgence without compromising on convenience. Consequently, companies are ramping up investments in food sweeteners, expanding their offerings to meet this burgeoning market demand.
India Food Sweetener Industry Overview
The market is highly fragmented, with many Indian players trying to gain a competitive advantage using various corporate strategies like innovation and expansions. International players, such as International Flavors & Fragrances Inc., Cargill Incorporated, Kerry Group PLC, The Archer-Daniels-Midland Company, and Tate & Lyle, dominate the Indian sugar substitutes market.
Due to the experience and expertise of these leading companies in the Indian food sweeteners market, these top players focus on developing new products. Further, economies of scale and high brand loyalty among clients give these companies an upper edge. The expansion of product portfolios within all categories of sweeteners has been helping players in the market enhance their positions.
India Food Sweetener Market Leaders
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Cargill Incorporated
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Archer Daniels Midland Company
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International Flavors & Fragrances Inc.
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Kerry Group plc.
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Tate & Lyle PLC
*Disclaimer: Major Players sorted in no particular order
India Food Sweetener Market News
- April 2024: Ingredion Incorporated introduced the PURECIRCLE™ Clean Taste Solubility Solution (CTSS), a clean-label stevia alternative derived from plants, to cater to manufacturers' needs. This innovative clean-label stevia product boasts over 100 times more solubility than Reb M stevia, offering exceptional taste performance compared to artificial sweeteners and other stevia ingredients, as confirmed by a global consumer panel and extensive sensory testing.
- November 2023: Tate & Lyle Sugars introduced a new low-calorie sweetener, sucralose, which is aspartame-free. This sweetener is being offered in tablet and resealable pouch options, making it convenient for consumers to use while on the move.
- November 2023: Ingredion Incorporated announced the expansion of its stevia production facility in Malaysia under the brand PureCircle™ by Ingredion. This strategic move further aims to solidify its position as the leading operator in the stevia ingredients market, particularly in terms of scale and bioconversion.
- July 2023: Tate & Lyle PLC unveiled a new sweetener, TASTEVA SOL Stevia Sweetener, to its range of sweeteners. This product can be used independently or alongside Reb M stevia sweeteners for a high-sugar replacement.
India Food Sweetener Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Market
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
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4.1 Drivers
- 4.1.1 Growing Sweet Tooth Trends Propel Market Growth
- 4.1.2 Growing Demand for Natural Sweetener-infused Beverage Products
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4.2 Restraints
- 4.2.1 Stringent Government Regulations on Food Product Claims
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4.3 Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products and Services
- 4.3.5 Degree of Competition
5. Market Segmentation
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5.1 Product Type
- 5.1.1 Sucrose
- 5.1.2 Starch Sweeteners and Sugar Alcohols
- 5.1.2.1 Dextrose
- 5.1.2.2 High Fructose Corn Syrup (HFCS)
- 5.1.2.3 Maltodextrin
- 5.1.2.4 Sorbitol
- 5.1.2.5 Xylitol
- 5.1.2.6 Other Starch Sweeteners and Sugar Alcohols
- 5.1.3 High-intensity Sweeteners (HIS)
- 5.1.3.1 Sucralose
- 5.1.3.2 Aspartame
- 5.1.3.3 Saccharin
- 5.1.3.4 Cyclamate
- 5.1.3.5 Ace-K
- 5.1.3.6 Neotame
- 5.1.3.7 Stevia
- 5.1.3.8 Other High-intensity Sweeteners
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5.2 Application
- 5.2.1 Dairy
- 5.2.2 Bakery
- 5.2.3 Soups, Sauces, and Dressings
- 5.2.4 Confectionery
- 5.2.5 Beverages
- 5.2.6 Other Applications
6. Competitive Landscape
- 6.1 Strategies Adopted by Leading Players
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 Tate & Lyle PLC
- 6.3.2 Cargill Incorporated
- 6.3.3 Archer Daniels Midland Company
- 6.3.4 International Flavors & Fragrances Inc.
- 6.3.5 Ingredion Incorporated
- 6.3.6 Ajinomoto Co. Inc.
- 6.3.7 Kesar Enterprises Limited
- 6.3.8 GLG Life Tech Corporation
- 6.3.9 The Agrana Group
- 6.3.10 Kerry Group PLC
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
** Subject To AvailablityIndia Food Sweetener Industry Segmentation
Sweeteners comprise various natural and artificial substances that impart a sweet taste to foods and beverages.
The Indian food sweeteners market is segmented based on product type and application. Based on product type, the market is segmented into sucrose, starch sweeteners and sugar alcohols, and high-intensity sweeteners (HIS). The starch sweeteners and sugar alcohols segment is further segmented into dextrose, high-fructose corn syrup (HFCS), maltodextrin, sorbitol, xylitol, and other starch sweeteners and sugar alcohols. Similarly, the high-intensity sweeteners (HIS) segment is further segmented into sucralose, aspartame, saccharin, cyclamate, ace-K, neotame, stevia, and other high-intensity sweeteners. Based on application, the market is segmented into dairy, bakery, soups, sauces, and dressings, confectionery, beverages, and other applications. The market sizing has been done in value terms (USD) for all the abovementioned segments.
| Product Type | Sucrose | |
| Starch Sweeteners and Sugar Alcohols | Dextrose | |
| High Fructose Corn Syrup (HFCS) | ||
| Maltodextrin | ||
| Sorbitol | ||
| Xylitol | ||
| Other Starch Sweeteners and Sugar Alcohols | ||
| High-intensity Sweeteners (HIS) | Sucralose | |
| Aspartame | ||
| Saccharin | ||
| Cyclamate | ||
| Ace-K | ||
| Neotame | ||
| Stevia | ||
| Other High-intensity Sweeteners | ||
| Application | Dairy | |
| Bakery | ||
| Soups, Sauces, and Dressings | ||
| Confectionery | ||
| Beverages | ||
| Other Applications |
India Food Sweetener Market Research FAQs
How big is the India Food Sweetener Market?
The India Food Sweetener Market size is expected to reach USD 3.20 billion in 2024 and grow at a CAGR of 3.17% to reach USD 3.74 billion by 2029.
What is the current India Food Sweetener Market size?
In 2024, the India Food Sweetener Market size is expected to reach USD 3.20 billion.
Who are the key players in India Food Sweetener Market?
Cargill Incorporated, Archer Daniels Midland Company, International Flavors & Fragrances Inc., Kerry Group plc. and Tate & Lyle PLC are the major companies operating in the India Food Sweetener Market.
What years does this India Food Sweetener Market cover, and what was the market size in 2023?
In 2023, the India Food Sweetener Market size was estimated at USD 3.10 billion. The report covers the India Food Sweetener Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the India Food Sweetener Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the growth opportunities in the India Food Sweeteners Market?
The growth opportunities in the India Food Sweeteners Market are a) Understanding and catering to regional taste preferences and potentially increasing local production of natural sweeteners can be advantageous b) Staying compliant with evolving regulations and ensuring clear labeling of sugar content and sweetener types can build trust with consumers
India Food Sweetener Industry Report
The India Food Sweeteners Market is experiencing substantial growth, driven by increased health consciousness and a shift towards low-calorie and sugar-free products. The market size and market share are expanding as consumers show a preference for healthier alternatives. This market analysis reveals that the market is segmented by product type and application, with significant growth in the beverages sector. The market report highlights the integration of artificial sweeteners across multiple end-user industries, supported by market research that underscores the benefits of maintaining a low-calorie diet.
Industry analysis indicates that innovations in product offerings and enhancements in flavor profiles are making artificial sweeteners viable substitutes for traditional sugar. The market trends suggest a robust expansion, despite some health concerns. A market forecast shows continued growth, driven by heightened awareness and the adoption of low-sugar options in various applications, including bakery goods, beverages, dairy products, and confectioneries.
Industry reports provide an industry overview, noting that market leaders are capitalizing on these trends. The industry outlook is positive, with market data supporting the market growth. Market predictions and market review indicate a promising future for the India Food Sweeteners Market. This report example and industry research offer a comprehensive market segmentation and market value analysis, providing valuable insights for research companies.
The industry information and industry statistics highlight the market's potential, while industry trends and market outlook suggest continued expansion. This market overview and market forecast offer a detailed market review, emphasizing the importance of market segmentation and market value. The report pdf and industry sales data further illustrate the market's growth rate and industry size, making this an essential resource for understanding the market dynamics.
