India Gluten-Free Food and Beverage Market Size (2024 - 2029)

The India Gluten-Free Product Market is poised for significant growth, driven by increasing consumer demand and government support. The market's expansion is influenced by factors such as the production and distribution of gluten-free packaged goods, with a particular emphasis on cookies, snacks, and bakery products. The prevalence of celiac disease, especially in Northern India, further propels the demand for gluten-free options. Despite challenges like consumer unawareness of gluten-related health issues, the market is expected to grow steadily, supported by affordable government initiatives and a focus on natural, gluten-free products.

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Market Size of India Gluten-Free Food and Beverage Industry

India Gluten-Free Food and Beverage Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 19.53 Million
Market Size (2029) USD 37.48 Million
CAGR (2024 - 2029) 13.93 %
Market Concentration Low

Major Players

India Gluten-Free Food and Beverage Market Major Players

*Disclaimer: Major Players sorted in no particular order

India Gluten Free Products Market Analysis

The India Gluten-Free Food and Beverage Market size is estimated at USD 19.53 million in 2024, and is expected to reach USD 37.48 million by 2029, growing at a CAGR of 13.93% during the forecast period (2024-2029).

  • The key factors include the impact on each value chain, including workforce at the industrial level, raw material supply, trade and logistics, and uncertain consumer demand at food service outlets, production, and distribution. However, consumers with celiac diseases or gluten intolerance buy more survival-based products instead of gluten-inclined products. Thus, gluten-free products are set to witness steady growth during the forecast period.
  • Manufacturing companies are concentrating on increasing the production of more gluten-free packaged goods. India is the second fastest-growing market for gluten-free foods & beverages in Asia-Pacific, following China. Gluten-free cookies, snacks, and Bakery products, such as bread, cakes, etc., hold the highest market share and are expected to project a healthy growth rate in the forecast period.
  • Government agencies are also promoting gluten-free products in the country by providing products at affordable prices. For instance, in April 2022, several millet products were launched by the Agricultural & Processed Food Products Export Development Authority (APEDA) at the AAHAR food fair at affordable prices ranging from INR 5 to INR 15 (USD 0.060 to USD 0.18) for people of all ages. All the millet products launched by APEDA are gluten-free, 100% natural, and patented. The launched products are cream biscuits, salt biscuits, milk biscuits, ragi peanut butter, jowar peanut butter, jowar upma, pongal, khichadi, and millet malts (jowar, ragi, bajra).
  • Additionally, the increasing number of celiac disease cases encourages consumers to opt for gluten-free products. Celiac disease is more prevalent in Northern India, where wheat is the primary staple cereal. The unawareness of the health issues of gluten products is a restraining factor.

India Gluten Free Products Industry Segmentation

A gluten-free food & beverage excludes foods containing gluten. Gluten is a protein in wheat, barley, rye, and triticale.

India's gluten-free foods and beverages market is segmented by type and distribution channel. Based on type, the market is segmented into beverages, bread products, cookies and snacks, condiments, seasonings & spreads, dairy/dairy substitutes, meat/meat substitutes, and other gluten-free products. Other gluten-free products include rice and pasta. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, and online retail stores.

For each segment, the market sizing and forecasts have been done based on value (in USD Million).

Product Type
Beverages
Bakery Products
Savory and Snacks
Condiments, Seasonings and Spreads
Dairy and Dairy Substitute Products
Meat and Meat Substitute Products
Others
Distribution Channel
Supermarkets/Hypermarkets
Convinience Stores
Speciality Stores
Online Retail Stores
Other Distribution Channels
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India Gluten-Free Food and Beverage Market Size Summary

The gluten-free product market in India is experiencing significant growth, driven by increasing consumer awareness and demand for healthier food options. This market is characterized by a diverse range of gluten-free foods and beverages, including cookies, snacks, and bakery products, which hold a substantial market share. The rise in celiac disease cases and gluten intolerance has further fueled the demand for gluten-free products, particularly in regions where wheat is a staple. The Indian government is also playing a supportive role by promoting gluten-free products through initiatives that make them more affordable and accessible to the public. The shift towards preventive healthcare and the popularity of nutraceuticals are encouraging consumers to replace traditional staples with gluten-free alternatives like millet, enhancing the nutritional value of their diets.

The bakery sector is a key player in the gluten-free market, with an increasing demand for gluten-free crackers, bread, and biscuits. The evolving dietary trends and consumption patterns in India, such as a decrease in grain intake and an increase in vegetables, fruits, and superfoods, are contributing to the market's expansion. The gluten-free market in India is highly fragmented, with numerous small and medium-sized players offering a variety of healthy foods. Online sales and supermarkets are the primary distribution channels. Although competition is currently low, it is expected to rise as consumer demand grows. Innovation and strategic marketing are crucial for market players, with brands like Amy's Kitchen Inc, General Mills Inc, and others leading the way in offering gluten-free products.

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India Gluten-Free Food and Beverage Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Degree of Competition

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Beverages

      2. 2.1.2 Bakery Products

      3. 2.1.3 Savory and Snacks

      4. 2.1.4 Condiments, Seasonings and Spreads

      5. 2.1.5 Dairy and Dairy Substitute Products

      6. 2.1.6 Meat and Meat Substitute Products

      7. 2.1.7 Others

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convinience Stores

      3. 2.2.3 Speciality Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

India Gluten-Free Food and Beverage Market Size FAQs

The India Gluten-Free Food and Beverage Market size is expected to reach USD 19.53 million in 2024 and grow at a CAGR of 13.93% to reach USD 37.48 million by 2029.

In 2024, the India Gluten-Free Food and Beverage Market size is expected to reach USD 19.53 million.

India Gluten Free Product Market Report Snapshots

India Gluten Free Product Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)