Market Size of India Hair Care and Styling Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 5.85 Billion |
| Market Size (2029) | USD 8.93 Billion |
| CAGR (2024 - 2029) | 8.80 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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India Hair Care Market Analysis
The India Hair Care and Styling Products Market size is estimated at USD 5.85 billion in 2024, and is expected to reach USD 8.93 billion by 2029, growing at a CAGR of 8.80% during the forecast period (2024-2029).
- The hair care market in India is growing because of the requirement for organic hair care products in India. In India, hair damage has proven to be a major problem due to environmental issues, including pollution and UV radiation. Indians frequently struggle with dry hair, dandruff, and grey hair, particularly working women and college students.
- Furthermore, the use of chemical products, constant heat treatments on hair, and excessive usage of hair colors are also contributing to hair damage in the country. Because of all these problems, people prefer organic hair care products to reduce damage and have strong, beautiful hair.
- Over the medium term, the changing consumer dynamics and increasing product awareness are expected to drive the market. Consumers are willing to spend a higher amount for quicker and better results. Thus, market players manufacture the products according to consumer needs. In India, hair oils are in demand because they nourish the scalp, increase hair strength, relax, and reduce damage. Market players are innovating and launching hair oils with ayurvedic herbs and natural ingredients.
- For instance, In November 2021, Vedix, a customized Ayurveda beauty brand, launched a new hair oil product. According to the company, the new product is onion-based, and the strategy behind this product innovation is to compete with other players by offering consumers good hair oils.
India Hair Care Industry Segmentation
Activities like washing, cutting, curling, arranging the hair, and treating it for betterment, including various hair care products, constitute the hair care market.
The Indian hair care and styling products market is segmented into product type and distribution channels. Based on product type, the market is segmented into hair colorants, hair sprays, conditioners, styling gels, hair oils, shampoos, and other product types. The other products studied in this report include mousses, perms, and relaxants. Based on the distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online retail stores, pharmacy/health stores, and other distribution channels.
For each segment, the market sizing and forecasts have been done based on value (in USD million).
| Product Type | |
| Hair Colorants | |
| Hair Sprays | |
| Conditioners | |
| Styling Gels | |
| Hair Oils | |
| Shampoos |
| Distribution Channel | |
| Hypermarkets/Supermarkets | |
| Specialty Stores | |
| Online Retail Stores | |
| Pharmacies/Health Stores | |
| Other Distribution Channels |
India Hair Care and Styling Products Market Size Summary
The hair care products market in India is experiencing significant growth, driven by a rising demand for organic and herbal solutions. This trend is largely due to increasing concerns over hair damage caused by environmental factors like pollution and UV radiation, as well as the adverse effects of chemical products and heat treatments. Consumers, particularly working women and college students, are increasingly seeking products that offer natural ingredients to combat issues such as dry hair, dandruff, and greying. The market is characterized by a shift towards ayurvedic and herbal formulations, with companies innovating and launching products that cater to these preferences. The growing awareness and inclination towards organic hair care solutions are creating ample opportunities for stakeholders in this segment.
The expansion of e-commerce platforms is further propelling the growth of the hair care market in India, offering consumers a convenient shopping experience with a wide range of products, including international and luxury brands. The availability of discounts and offers on these platforms is attracting more consumers to purchase hair care products online. The market is highly fragmented, with both international and regional players like Dabur India Ltd and Marico Limited competing for market share. Companies are focusing on product innovation by incorporating natural and organic ingredients to address consumer concerns such as hair fall and dandruff. Partnerships and expansions in the professional hair care segment are also strategies being employed by major players to enhance their market presence.
India Hair Care and Styling Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Hair Colorants
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2.1.2 Hair Sprays
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2.1.3 Conditioners
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2.1.4 Styling Gels
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2.1.5 Hair Oils
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2.1.6 Shampoos
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2.2 Distribution Channel
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2.2.1 Hypermarkets/Supermarkets
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2.2.2 Specialty Stores
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2.2.3 Online Retail Stores
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2.2.4 Pharmacies/Health Stores
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2.2.5 Other Distribution Channels
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India Hair Care and Styling Products Market Size FAQs
How big is the India Hair Care and Styling Products Market?
The India Hair Care and Styling Products Market size is expected to reach USD 5.85 billion in 2024 and grow at a CAGR of 8.80% to reach USD 8.93 billion by 2029.
What is the current India Hair Care and Styling Products Market size?
In 2024, the India Hair Care and Styling Products Market size is expected to reach USD 5.85 billion.
