India Kitchen Appliances Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 15.20 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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India Kitchen Appliances Market Analysis
India kitchen appliances market has been growing well for the past few years and is expected to grow in double digits in the coming future based on the increasing consumer consumption trends and the rise in the per capita income and growing population across various regions of the states. Increased demand for branded products from rural areas (nearly 70% of Indian population still resides in rural areas), owing to the rural population’s better awareness of higher quality and durability, serves as one of the key drivers for the growth of the Indian kitchen appliances market. The large kitchen appliances segment holds a majority share of about 48% in the overall market. This is mainly driven by the increasing disposable incomes and the changing lifestyle, which instigate an inclination toward sophistication of kitchens, seeking to carry out the cooking experience with ease and a sense of comfort, especially for the growing working women population. Growing online retailing is giving newer impetus for the market to venture into this strongly emerging channel of distribution to capture maximum sales, and, in turn, meet the consumer demand effectively.
India Kitchen Appliances Market Trends
This section covers the major market trends shaping the India Kitchen Appliances Market according to our research experts:
Growing Urbanization is Driving the Market
The market's expansion was supported by ongoing urbanization, which contributed to an expanding middle class and a growing demand for convenience amid hectic urban lifestyles. Demand for kitchen appliances is seen more in the urban market especially in high-tier cities. Growing urbanization and product up-gradation are also some of the key factors for the growth of the kitchen appliances market. Rising urbanization levels drive demand for luxury and premium apartments, building a positive outlook for premium kitchen appliances. An increase in surplus money and the growing number of working populations in the urban societies is anticipated to drive the demand for kitchen appliances. High-income groups are a potential target segment for lifestyle products.
Increasing Online Sales is Driving the Market for Kitchen Appliances
The growth in the online sales of these appliances is expected to increase further in the future, due to the rising competition among the store-based retail outlets and the increased amount of time spent by the general population on the internet. Also, the easy financing options and the numerous discounts offer given online by the eCommerce giants, such as Flipkart and Amazon, are further propelling consumers to prefer this channel over the traditional in-store purchases. Online shopping has become an important retail channel for all consumer purchases. Shopping online for kitchen appliances enables consumers to explore a wide range of features and pricing options across a variety of retailers in less time and with just a few clicks.
India Kitchen Appliances Industry Overview
The current Indian competitive landscape for the kitchen appliances market is a fragmented, wherein different companies lead in different categories. LG continues to remain the market leader in the Microwave segment, while Faber Heatkraft leads in freestanding cooker hoods. Besides, companies have ensured the availability of low-cost kitchen appliances in tier II and tier III cities, which will continue to help the kitchen appliance industry through 2025.
India Kitchen Appliances Market Leaders
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LG Electronics India Pvt. Ltd.
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Samsung India Electronics Pvt Ltd
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Bajaj Electricals Ltd.
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Whirlpool of India Ltd
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TTK Prestige Limited
*Disclaimer: Major Players sorted in no particular order
India Kitchen Appliances Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS AND DYNAMICS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints
- 4.4 Value Chain / Supply Chain Analysis
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4.5 Porters Five Force Analysis
- 4.5.1 Threat of New Entrants
- 4.5.2 Bargaining Power of Buyers/Consumers
- 4.5.3 Bargaining Power of Suppliers
- 4.5.4 Threat of Substitute Products
- 4.5.5 Intensity of Competitive Rivalry
- 4.6 Industry Policies and Regulations
- 4.7 Insights on the Differences in the Consumption Patterns of Electrical Vs. Traditional Kitchen Appliances
- 4.8 Technological Integration in the Usage of Kitchen Appliances
- 4.9 Insights on the Innovative Strategies in the Distribution of Kitchen Appliances
- 4.10 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
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5.1 Product
- 5.1.1 Food Processors
- 5.1.2 Mixers and Grinders
- 5.1.3 Microwave Ovens
- 5.1.4 Grills and Toasters
- 5.1.5 Water Purifiers
- 5.1.6 Refrigerators
- 5.1.7 Dishwashers
- 5.1.8 Other Kitchen Appliances
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5.2 Application
- 5.2.1 Residential
- 5.2.2 Commercial
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5.3 Distribution Channel
- 5.3.1 Multi-brand Stores
- 5.3.2 Exclusive Stores
- 5.3.3 Online
- 5.3.4 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Market Concentration Overview
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6.2 Company Profiles
- 6.2.1 Philips India Limited
- 6.2.2 Bajaj Electricals Ltd.
- 6.2.3 LG Electronics India Pvt. Ltd.
- 6.2.4 Samsung India Electronics Pvt Ltd
- 6.2.5 TTK Prestige Limited
- 6.2.6 Electrolux India
- 6.2.7 Bosch India
- 6.2.8 Haier Appliances India Pvt. Ltd.
- 6.2.9 IFB Appliances
- 6.2.10 Whirlpool of India Ltd*
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. APPENDIX
9. DISCLAIMER
** Subject To AvailablityIndia Kitchen Appliances Industry Segmentation
A complete background analysis of the India Kitchen Appliances Industry, which includes an assessment of the national accounts, economy, and emerging market trends by segments, significant changes in the market dynamics, and market overview is covered in the report.
| Product | Food Processors |
| Mixers and Grinders | |
| Microwave Ovens | |
| Grills and Toasters | |
| Water Purifiers | |
| Refrigerators | |
| Dishwashers | |
| Other Kitchen Appliances | |
| Application | Residential |
| Commercial | |
| Distribution Channel | Multi-brand Stores |
| Exclusive Stores | |
| Online | |
| Other Distribution Channels |
India Kitchen Appliances Market Research FAQs
What is the current India Kitchen Appliances Market size?
The India Kitchen Appliances Market is projected to register a CAGR of 15.20% during the forecast period (2024-2029)
Who are the key players in India Kitchen Appliances Market?
LG Electronics India Pvt. Ltd., Samsung India Electronics Pvt Ltd, Bajaj Electricals Ltd., Whirlpool of India Ltd and TTK Prestige Limited are the major companies operating in the India Kitchen Appliances Market.
What years does this India Kitchen Appliances Market cover?
The report covers the India Kitchen Appliances Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the India Kitchen Appliances Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the major trends in the Indian Kitchen Appliances Market?
The major trends in the Indian Kitchen Appliances Market are a) Increasing demand for smart kitchen appliances b) Growing focus on health and wellness, leading to a rise in demand for appliances like air fryers, blenders, and juicers c) A shift towards sustainable and eco-friendly appliances d) Growing popularity of online sales channels
Which product segment is expected to hold the major India Kitchen Appliances Market Share?
The refrigerator segment is expected to hold the major India Kitchen Appliances Market Share.
Kitchen Appliances in India Industry Report
The Indian kitchen appliances market is experiencing significant growth, driven by factors such as increasing urbanization, rising disposable income, and the growing demand for convenient and efficient kitchen solutions. The kitchen appliances market size in India is expanding, with segments including refrigerators, microwave ovens, induction stoves, and dishwashers catering to both residential and commercial applications. Innovations such as smart kitchen appliances, which offer features like remote operation via smartphones, are gaining popularity among the tech-savvy urban population. Additionally, there is a rising trend towards health-conscious cooking, boosting demand for appliances like air fryers and blenders that support healthier meal preparation. The market is also witnessing a shift towards energy-efficient and eco-friendly appliances, reflecting growing environmental awareness. Online sales channels have become a dominant force, providing convenience, a wide range of products, and competitive pricing. As the market continues to evolve, manufacturers are focusing on developing products that are not only technologically advanced but also align with the lifestyle and cultural nuances of Indian consumers. For detailed statistics on India kitchen appliances industry forecast, refer to industry reports such as those provided by Mordor Intelligence™. Get a sample of this industry analysis as a free report PDF download.
