Market Trends of India Kitchen Appliances Industry
This section covers the major market trends shaping the India Kitchen Appliances Market according to our research experts:
Growing Urbanization is Driving the Market
The market's expansion was supported by ongoing urbanization, which contributed to an expanding middle class and a growing demand for convenience amid hectic urban lifestyles. Demand for kitchen appliances is seen more in the urban market especially in high-tier cities. Growing urbanization and product up-gradation are also some of the key factors for the growth of the kitchen appliances market. Rising urbanization levels drive demand for luxury and premium apartments, building a positive outlook for premium kitchen appliances. An increase in surplus money and the growing number of working populations in the urban societies is anticipated to drive the demand for kitchen appliances. High-income groups are a potential target segment for lifestyle products.
Increasing Online Sales is Driving the Market for Kitchen Appliances
The growth in the online sales of these appliances is expected to increase further in the future, due to the rising competition among the store-based retail outlets and the increased amount of time spent by the general population on the internet. Also, the easy financing options and the numerous discounts offer given online by the eCommerce giants, such as Flipkart and Amazon, are further propelling consumers to prefer this channel over the traditional in-store purchases. Online shopping has become an important retail channel for all consumer purchases. Shopping online for kitchen appliances enables consumers to explore a wide range of features and pricing options across a variety of retailers in less time and with just a few clicks.
