India Location-based Services Market Size (2024 - 2029)

India Location-based Services Market Analysis

The India Location-based Services Market size is estimated at USD 1.58 billion in 2024, and is expected to reach USD 3.85 billion by 2029, growing at a CAGR of 19.52% during the forecast period (2024-2029).

One of the prime factors driving the India Location-based Services Market growth is the rise in demand for personal and enterprise navigation services.

• The high availability and declining costs of smartphones are significant drivers for the studied market, boosting the market's overall growth opportunities. The adoption of mobile LBS, such as maps and in-car navigation in India, has increased significantly due to the high penetration rate of smartphones and increased usage of data plans for connectivity. Moreover, the demand for personal and enterprise navigation services is expected to increase the demand for LBS, thereby driving the growth of the LBS market within the country during the forecast period.
• Also, the growth of e-commerce platforms as well as on-demand services, such as food delivery and ride-hailing apps, connecting local drivers and passengers, relies immensely on location-based services to provide personalized and efficient experiences, creating higher demand in the market.
•  According to India Brand Equity Foundation, due to the rising internet user base and favorable market scenarios, India has significant potential in the e-commerce industry. The overall market value of the e-commerce industry in India was around 22 billion U.S. dollars in 2018 and is predicted to reach a landmark of about 350 billion U.S. dollars by the end of the year 2030.
• Furthermore, India has witnessed exponential usage of social networking apps and sites. People mostly use their smartphones to access social networks, find friends, check locational reviews, tag locations, check-in, etc. All these services primarily use LBS through the user's smartphone's in-built GPS. Hence, a rise in the usage of such apps will drive the market's growth drastically.
• However, factors like a surge in privacy and security-related issues might be a significant concern that can hamper the overall market's growth during the forecast period.

India Location-based Services Industry Segmentation

Location-based services (LBSs) are mainly mobile applications that offer information based on the device's location and the user, through mobile portable devices, like smartphones or mobile networks. The precision of the location services mainly depends on the software and hardware utilized in the entire mobile communication system, along with the positioning server.

The India location-based services market is segmented by component (hardware, software, services), by location (indoor, outdoor), by application (mapping and navigation, business intelligence and analytics, location-based advertising, social networking, and entertainment), by end-user (transportation and logistics, IT and telecom, healthcare, government, BFSI, hospitality, manufacturing). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.