Luxury Car Brands in India Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The luxury car market in India is experiencing a surge in demand due to the introduction of diverse models and customer-friendly financing plans, particularly for high-end SUVs. Major manufacturers like Audi, BMW, and Mercedes are introducing new upscale car models, while the market also sees a growing preference for electric cars. The plush car market is further strengthened by new entrants and government investments. The market is segmented into vehicle type, drive type, and price range.

Luxury Car Brands in India Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

India Luxury Car Industry Overview

Some of the prominent players in the market are Mercedes-Benz, BMW, Audi, Jaguar Land Rover, Lexus, and Volvo, among others. Mercedes-Benz, BMW, and Audi are the top luxury car manufacturers. These car manufacturers have collectively reported sales of around 22,500 units through 2021. Major Luxury car brands are expanding their network across the country. For instance,

  • In March 2022, Audi planned to develop the market in India by bringing in more brands and expanding the network across the country. Internationally, the electric SUV is available with two battery options - 52 kWh and 77 kWh - in multiple variants. Like the e-Tron, the Q4 e-Tron is offered in both SUV and coupe-SUV body styles.
  • In October 2021, Mercedes Benz unveiled a new business model that helped boost car sales in India. As part of the new strategy, the luxury car manufacturer intends to offer benefits of 1-2 lakh INR on the selling price to its customers.

India Luxury Car Market Leaders

  1. AB Volvo

  2. JAGUAR LAND ROVER LIMITED

  3. AUDI AG

  4. Mercedes-Benz AG

  5. BMW AG

  6. *Disclaimer: Major Players sorted in no particular order
India Luxury Car Market Concentration